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Fundamentals for audiences Answers – Academy for Ads

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Fundamentals for audiences Answers- Academy for Ads

 

Question 1 of 6

 

What AdWords feature lets you use your customer relationship management (CRM) technology or email data about your customers?

Which of these is the best option to segment your customer relationship management (CRM) data to reach different audiences?

 

What’s another term for a segment of users?

 

Why would you want to increase your bids for an audience?

 

If you’re trying to drive online sales, which of these users likely has the highest chance of returning to your website?

 

Question 6 of 6

 

If you’re trying to drive leads, which option below is the best way to reach different audiences?

 

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Dynamic Search Ads Assessment Answers – Academy for Ads

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Dynamic Search Ads Assessment Answers – Academy for Ads

 

Question 1 of 10

If you use the “URL targeting” option for Dynamic Search Ads and your target is “/products/” — what pages will Dynamic Search Ads NOT show for?

What does the categories report in the “Auto targets” tab show you?

 

 

Pages for your products that don’t receive much traffic

 

  • What is one advantage of using Dynamic Search Ads?

     

    What is a good organizational strategy for Dynamic Search Ads?

     

 

What’s most helpful to use with Dynamic Search Ads if you’d like to take the guesswork out of setting bids?

 

Should you create ad extensions in Dynamic Search Ad campaigns?

 

Question 10 of 10

 

How many targets are recommended to use per ad group in a Dynamic Search Ads campaign?

 

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DoubleClick Search Mobile Basics Assessment Answers – Academy for Ads

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DoubleClick Search Mobile Basics Assessment Answers – Academy for Ads

 

Question 1 of 15

Jane is setting up an ad group to track call-extension conversions for a client. She has set up quite a few call extensions for this campaign and would like to track them within one ad group. 
How many can Jane track within one ad group?

How do you include cross-device conversion data in bid strategies?

In determining the value of an app, you find that 20 out of 200 users who open the app make a purchase, with the value of each purchase being $500. 
How much is the value of this action along the purchase funnel?

Ali is creating a call-only ad group. Using this type of ad, which type of data can Ali track?

To more fully capture mobile’s contribution to a sale, advertisers need to consider what?

Your client, Bean Coffee, has a mobile site with a mobile-specific URL — m.beancoffees.com. 
How do you ensure their ad directs users to the correct site for their device?

How would you track in-app conversions in an Android app?

Hassan’s client places specific value on conversions based on which device they occur on. 
How can Hassan define the specific weighted values of each of these conversions, so he can include them in his bid strategy?

A driver stops for gas and their smartphone buzzes with a text offering a free coffee inside the gas station. 
What does mobile provide advertisers that enables them to offer this to customers?

Denise has just set up of a call-tracking service and uploaded her first batch of conversions. 
How does Denise report on these offline conversions in DoubleClick Search?

Alice is creating an app install ad for her client’s search campaign. She needs to ensure it works for both Android and iOS versions of their app. 
What does Alice need to do to ensure the app directs the user to the appropriate store based on the user’s device?

Ingrid’s client is the online sporting goods retailer, Sports Gear. 
What is a key factor of their business that will influence how Ingrid determines their mobile tracking strategy?

What measurement gap can a call-tracking service fill?

Ally’s client wants to know which of their campaigns had the greatest cross-device uplift. 
How can she apply a calculation to the data in her report that will provide her client with this information?

Question 15 of 15

 

To report on cross-environment conversions in DoubleClick Search, what do you segment your report by?

Display Remarketing Assessment Answers – Academy for Ads

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Display Remarketing Assessment Answers – Academy for Ads, learn how to show ads to previous visitors across the Google Display Network. We’ll talk about standard versus dynamic remarketing, creating display ads and bidding.

Display Remarketing Assessment Answers - Academy for Ads

 

 

What’s an advantage of using AdWords to create your remarketing lists?

 

You want to grow the reach of your remarketing campaigns to more languages and locations. 
Which of these is the best reason why this would likely perform well?

Which of the following attribution reports in AdWords can help you examine how many visits it takes someone to convert?

Let’s say you want to expand your remarketing efforts, but only to people who are currently researching your products and services.
What’s a good feature to try?

You want to understand the performance differences between all site visitors and members of your remarketing list before making bid adjustments. 
What settings should you use to gather this information?

Which of these bid strategies would work best with your display remarketing campaigns?

You’re working with a large ecommerce website containing thousands of products. The business owner would like to show the products that a website visitor viewed directly in the ads. 
What type of display remarketing should you use?

8

Your boss wants to use dynamic ads, but wants to customize the ad format. 
What solution allows you to customize your dynamic ads?

 

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Dig into programmatic and Ad Exchange Assessment Answers – Academy for Ads

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Dig into programmatic and Ad Exchange Assessment Answers – Academy for Ads

 

Question 1 of 8

 

You’ve been invited to an auction to bid for inventory against other buyers. 
Which transaction type best describes these attributes?

 

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Helen’s clients require a report of their top sellers delivered to them on the first of each month. 
What is the most time-efficient way for Helen to deliver them this report?

 

You’ve executed your search in Marketplace and have found a publisher with inventory offers. You want to tailor your own offer and send it to the publisher. 
How would you do this?

 

Which feature in Ad Exchange allows you to discover inventory and make deals with publishers directly?

 

The dimension “Web property name” provides you with data on what aspect of your account’s performance?

 

Your real-time-bidding (RTB) Breakout is showing a low number of available impressions, inventory matches, and bid requests. 
How do you address this to ensure you’re getting the inventory you need?

 

Dave’s client wants to run a campaign where the deal is between themselves and one publisher. They want to pay a fixed price to serve 10,000 impressions. 
Which deal is best suited for Dave’s client?

 

Question 8 of 8

 

While your bids are transacting and making it to auction, you discover that you’re not winning the volume that you require. 
What action can you take to improve performance?

 

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Dig into ad formats on Ad Exchange Assessment Answers – Academy for Ads

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Dig into ad formats on Ad Exchange Assessment Answers – Academy for Ads

  • B1.

  • The mobile rich media ad interface definition (MRAID) standard would most help you make which type of ad?

 

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  • C2.

  • Which task could be best accomplished using the Ad Exchange Marketplace?

  • C3.

  • Which mobile ad format would you use if your client wanted their ad to run before product review video clips on a popular tech website?

     

  • D4.

  • Which information about a creative would you retrieve using the real-time-bidding (RTB) Breakout tool?

    +0 / 1 

    The correct answer was Bids lost in auction .

  • D5.

  • Which steps would best help you retrieve information on cost per click for a native advertising campaign?

    +1 

  • A6.

  • What is an important creative detail to keep in mind when buying cross-screen TV advertisements?

    +1 

 

  • E7.

    While browsing a real estate website on your mobile phone, you come across a native ad.
    What best describes its appearance?

     

     

  • B8.

  • Which of the following are features of mobile app interstitials?

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