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All of the following are smart lists that are created when a new persona is built in HubSpot EXCEPT:

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All of the following are smart lists that are created when a new persona is built in HubSpot EXCEPT:

 

A) [Persona Name] Persona – Customers

B) [Persona Name] Persona – SQLs

C) [Persona Name] Persona – Leads

D) [Persona Name] Persona – MQLs

 

https://www.youtube.com/watch?v=SjYHD-CwtCc

 

After conducting your buyer persona research, you’ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, “Why do we care that she reads review sites like Yelp when she’s going out to dinner? Is Yelp now part of our inbound strategy?” Which of the following is the BEST reason for including this detail in Adventurous Amy’s buyer persona story?

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After conducting your buyer persona research, you’ve put together the first draft of the complete persona, Adventurous Amy. You show the story to your co-worker April. She reads through it and says, “Why do we care that she reads review sites like Yelp when she’s going out to dinner? Is Yelp now part of our inbound strategy?” Which of the following is the BEST reason for including this detail in Adventurous Amy’s buyer persona story?

 

A) “The fact that she relies on Yelp doesn’t matter as much as what it implies – that Amy will feel more comfortable making a decision or a purchase if she has reviews she can read. Part of our inbound strategy could be creating testimonial content.”

B) “Good point. Since we are not planning on having Yelp as part of our inbound strategy, we should remove this from the story.”

C) “The fact that she reads reviews tells us that she’s very picky, so she may not be the ideal customer that we are looking for. If that’s the case, we should focus on a different buyer persona.”

D) “It’s important for us to make sure that if we ever have a Yelp account that we receive good reviews. We should redirect customers there after they do business with us.”

 

https://www.youtube.com/watch?v=HGoBFW86sl0

 

Your boss Ron has asked you to add in your buyer personas into the Persona tool. After you’ve added them in, you realize that a number of smart lists have been created. There are a few lists that you don’t think you will use. Are you able to delete these lists?

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Your boss Ron has asked you to add in your buyer personas into the Persona tool. After you’ve added them in, you realize that a number of smart lists have been created. There are a few lists that you don’t think you will use. Are you able to delete these lists?

 

A) Yes – these lists are created to highlight various lifecycle stages in each persona, so you can customize these lists to match the lifecycle stages you will be tracking

B) No – the lists are not editable and cannot be deleted

 

https://www.youtube.com/watch?v=EoT1jK84reo

 

Which of the following pieces of information used in researching a buyer persona can be obtained by looking at a contact’s timeline with in your HubSpot portal?

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Which of the following pieces of information used in researching a buyer persona can be obtained by looking at a contact’s timeline with in your HubSpot portal?

 

A) Topics on your website that are of interest to your personas

B) Whether or not your persona reads your blog

C) Whether or not your persona frequently engages with your email messages

D) All of the above

 

 

https://www.youtube.com/watch?v=m8WPgSgeWaE