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The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including _____.

both the iOS and Android mobile apps

the Android mobile app and m.youtube.com

the Android native mobile app, the iOS app, and m.youtube.com

reserve in-stream ads

The mobile video Masthead is a homepage ad similar to the desktop video Masthead and will appear on the homepage of all of the YouTube mobile and tablet properties, including

Explanation:

The mobile video Masthead is a home page ad similar to the desktop video Masthead in that the format is based on a YouTube video. It appears on the home page of all YouTube mobile and tablet properties, including the Android native mobile app, the iOS app, and m.youtube.com for smartphones and tablets.

Read more here: https://support.google.com/partners/answer/6209157?hl=en

Source

Welcome to the mobile video Mastheads Specs guide. In this workflow, we will cover the key topics to get your mobile video Masthead off the ground. Navigate the course by either selecting your topic of interest or by progressing through using the blue button at the top of each page.

What we’ll cover

• How the Mobile Video Masthead Works
• Assets Overview and Creative Submission
• Technical Specifications
• Reporting and Third Party Capabilities

Please note:

https://www.youtube.com/watch?v=uhtnvy9sFyM

Which of the following is the main reason an app advertiser would want to use a 3rd party conversion tracking company?

To have a single SDK to add to your app instead of one from each ad network

To have more control when communicating with each ad network

To see which of an app’s new users came from recent advertising clicks or views

To receive reporting on basic usage analytics

Explanation:

Third-party app analytics companies play an important role for advertisers and app developers. These companies provide a service that’s similar to Google Analytics, specifically for mobile apps. In addition to reporting on basic usage analytics, they tell advertisers and app developers which of their new users came from recent advertising clicks or views

One of the main benefits is that you can have a single SDK to to set tracking.

Read more here: https://support.google.com/partners/answer/6209182?hl=en

Third-party app analytics companies play an important role for advertisers and app developers. These companies provide a service that’s similar to Google Analytics, specifically for mobile apps. In addition to reporting on basic usage analytics, they tell advertisers and app developers which of their new users came from recent advertising clicks or views.

The reason app advertisers depend on this information is because the app ad network marketplace is very fragmented. Many app advertisers use 20 or more different ad networks to acquire or engage users. Each ad network has an SDK they would like developers to add to their apps to track performance. However, app developers don’t want to add so many SDKs to their app because this can bloat the size of the app and require constant maintenance.

Third-party tracking companies instead provide one SDK to add to your app, and they take care of communicating with each ad network behind the scenes to tell the advertiser which installs came from which network on a single dashboard.

Google has created special integration solutions for advertisers working with third parties for conversion tracking. For Android, AdWords is able to provide advertisers with accurate app download conversion data without requiring that any changes be made to the app. Customers often prefer to enjoy the benefits of codeless conversion tracking while still being able to report conversions in their chosen third-party tool. For iOS, the most accurate way to track app downloads is by using the IDFA (Identifier for Advertising) and reliably attributing events to Google ad clicks and report details to AdWords.

https://www.youtube.com/watch?v=4Hfjyerz-ro

If your campaign is running on the Display Network, your ads:

• Are automatically eligible to show in mobile apps
• Will only show on mobile apps that you select
• Are not eligible to show in mobile apps
• Are only eligible to show in specific mobile apps

Explanation:

When you advertise on the Google Display Network, your ads can appear across a large collection of websites, mobile apps, and video content

Source

You can reach a growing audience of people using mobile phones and tablets by showing your ads in apps. Choose to let AdWords match your ad to apps for you through the Display Network, or target particular app categories.

Tip
In this article, we’re talking about advertising within apps to promote any product.

To learn about ad formats that can appear on mobile devices, read more about types of mobile ads.
To avoid showing ads on certain placements, read about how to exclude webpages and apps.
To promote your own app, skip this and check out best practices for how to promote apps.
You can show ads in mobile apps through your Search Network with Display Select or Display Network campaigns.

If you want to experiment with advertising in mobile apps, simply track the performance of your ads that were placed in mobile apps through the Display Network. You don’t have to make any changes to do this: apps are part of the Display Network. Learn how to track the performance of ads in apps below under targeting apps through the Display Network below.
If you want to reach certain categories of apps, or if you know the apps you want to target, you should create a Display Network campaign devoted to mobile apps. Learn more about these campaigns below under reaching specific apps or app categories in the Display Network.
If you don’t want your ad to appear in apps:
From the Display Network tab, go to “Campaign Exclusions.”
In the “Placements” section, paste adsenseformobileapps.com
Tip
In Display Network campaigns, if you want to exclude individual mobile apps rather than all mobile apps, you can use placement exclusions for mobile apps. Add these exclusions in the Display tab under “Ad group exclusions” or “Campaign exclusions”.

Targeting apps through the Display Network
Reach specific apps or app categories in the Display Network

Tracking the performance of your mobile app ads
To see which apps are showing your ad, go to the Display Network tab and choose Placements. You’ll see the app categories and apps you’ve chosen to place your ads there.

If you want to see the performance of apps within categories, click the checkbox next to the category name and use the See URL list drop-down menu above the table.

https://www.youtube.com/watch?v=1GIfBeNoNhM

Which of the following is incorrect about AdWords cross-device conversions?

• A) Cross-device conversions do not track from mobile to desktop conversions; it only tracks desktop to mobile conversions
• B) Cross-device conversions help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct
• C) Cross-device conversions do not track from desktop to mobile conversions; it only tracks mobile to desktop conversions
• D) Cross-device conversions help advertisers understand the device that received the last ad click before the conversion

Explanation:

Conversion tracking is possible to “from mobile to desktop” conversions and not to “from desktop to mobile” conversions.

Source

Full Value of Mobile and untracked conversions

Each time a consumer doesn’t use a mobile phone for all the steps in the purchase funnel, AdWords is unable to track and attribute that conversion to the device. Not being able to track a conversion through the purchase funnel generally occurs in four categories:

• Cross-device (a consumer searches and clicks on one device but converts on another, often moving from mobile to desktop)
• Calls (a consumer searches and clicks on a device but ends up calling the business to convert)
• In store (a consumer searches and clicks on a device but ends up going to the store to make the purchase)
• In app (a consumer searches and clicks on a device but ends up opening or downloading the app and converting in the app)

Untracked conversions happen on all devices. However, mobile phones generally tend to have more untracked conversions compared with other devices. Two reasons for this are small screen size and non-optimized mobile sites. Consequently, consumers tend to switch to desktop or call the business when they’re ready to make a purchase. In addition, many consumers end up going to a brick-and-mortar store to make a purchase after searching for the product on their phone.

What’s Full Value of Mobile?

Full Value of Mobile (FVOM) promotes the idea that mobile conversions are about much more than just mobile commerce, and that conversions in a store, via phone, or on a PC may have originated from a mobile phone.

FVOM is also a way to estimate leaked conversions in order to correctly assess the value of mobile. Not attributing leaked conversions is essentially undervaluing mobile devices because of their assisting characteristics (such as call and in-store conversions).

https://www.youtube.com/watch?v=_qopYVXldXI

Which of the following is NOT true about an app URL scheme?

• Typically the website name appears in reverse; e.g., example.com becomes com.example as a scheme
• Schemes are automatically set up when you create your app
• The scheme is a part of the link that identifies which app to open
• You can use “http” or a custom scheme that can start with the app or website name

Which of the following is NOT true about an app URL scheme

Explanation:

Deep links are not automatically set up when you create your app, and they work differently on iOS and Android. For app engagement campaigns on the Search Network, we generate an app URI using your deep link so that your ads are compatible with Google Search.

Read more here: https://support.google.com/partners/answer/6046977?hl=en

A type of destination URL in an ad that takes people to a specific page in an app.

• For ads on the web, you can use a simple destination URL, such as www.example.com, to send people to your website landing page. To send people straight to an a product page on that website, you could use a different URL, with a little more information: www.example.com/product_1234. For mobile apps, these URLs are called deep links.
• For your destination URL in app engagement ads, you can use a link that just opens your app, or a deep link that will send people directly to a specific screen in your app. Tracking parameters are allowed for these links.
• Deep links are not automatically set up when you create your app, and they work differently on iOS and Android. For app engagement campaigns on the Search Network, we generate an app URI using your deep link so that your ads are compatible with Google Search.
  • Learn about setting up custom deep links for Android apps
  • Learn more about universal links for iOS apps

How deep links appear

https://www.youtube.com/watch?v=bZrOpN1EkRM

Related keyword:

Which of the following is NOT true about an app URL scheme

50% of purchase–related conversions happened within ______ of the mobile searches that initiated them.

• one hour
• two hours
• half-an-hour
• three hours

Explanation:

It’s the same Nielsen study which states that 55% of purchase-related conversion happened within 1-hour after the search in mobiles. Side-note. This study was made in 2015, and we still have 3-5 actual questions in AdWords certification exams concerning it (mainly in display advertising exam and this mobile advertising exam)
Read more here: https://ssl.gstatic.com/think/docs/creating-moments-that-matter-infographic_infographics.pdf

Mobile Search Moments
Understanding How Mobile DrivesConversions
3 of 4 mobile searches
trigger follow-up actions
Mobile searches drive valuable
outcomes for businesses
Actions triggered by mobile search
also happen very quickly
of conversions (store visit,
phone call or purchase) 55%happening within an hour
On average, each mobile search triggers
nearly 2 follow-up actions
Product & shopping searches have a
higher number of outcomes
Number of follow-up actions per mobile search
Mobile search is always on, happening
on the go, at home and at work
of mobile searches
occur at home or 77% work; 17% on the go
3.56 2.52 2.08
Beauty Auto Travel Food Tech
2.20 2.07
36%
Continued
Research
18%
Shared Information
17%
Made a Purchase
25%
Visited a Retailer’s
Website
17%
Visited a Store
7%
Called a Business
Mobile searches are strongly tied to specific contexts
Shopping queries are 2x more likely to

https://www.youtube.com/watch?v=XeGiWtETY2A