Google Analytics Individual Qualification Exam Answers

Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?

• Segments are filters that permanently change your data.
• Segments let you isolate and analyze your data .
• You can use segments to build custom Remarketing lists.
• Segments represent either subsets of sessions or subsets of users.

Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments

Explanation:

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.

Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. For example, if you find that users from a particular geographic region are no longer purchasing a line of products in the same volume as they normally have, you can see whether a competing business is offering the same types of products at lower prices. If that turned out to be the case, you could respond by offering a loyalty discount to those users that undercuts your competitor’s prices.

You can also use segments as the basis for audiences. For example, you might create a segment of users who visit your menswear pages, and then target just those users (your audience) with a remarketing campaign that is focused on the new items that you are adding to those pages.

Source

https://www.youtube.com/watch?v=7VdQ6-7JjgY

Which of the following is a hit type tracked by Google Analytics?

• page tracking hit
• event tracking hit
• ecommerce tracking hit
• all of these are hit types tracked in Google Analytics

Which of the following is a hit type tracked by Google Analytics

Explanation:

An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.

Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google’s servers. Examples of hit types include:

• page tracking hits
• event tracking hits
• ecommerce tracking hits
• social interaction hits

Source

https://www.youtube.com/watch?v=XCNxYGx6m5o

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

• Remarketing
• Interest Categories
• Demographic reporting
• B and C only
• A, B, and C

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics

Explanation:

When you enable Remarketing for a web property, you can create remarketing audiences from your Analytics data, and share those audiences with your linked advertising accounts (currently, AdWords and DoubleClick Bid Manager).

When you enable Advertising Reporting Features for a web property, Analytics collects the information it normally does, as well as Google advertising cookies when those cookies are present.

Source

https://www.youtube.com/watch?v=NPys0C5xgtw

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

• Traffic type
• Language
• Device Category
• B and C only
• A, B, and C

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages

Explanation:

The dimensions and metrics explorer lists and describes all the dimensions and metrics available through the Core Reporting API.

Source

https://www.youtube.com/watch?v=MhGBcxhUSEQ

Related keywords:

which reporting dimension would be useful to reference

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

• send data to Google Analytics from any web-connected device
• send data to Google Analytics from a kiosk or a point of sale system
• upload aggregated data tables to Google Analytics
• A and B only
• A, B, and C

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

Explanation:

The Google Analytics Measurement Protocol allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers. This allows developers to measure how users interact with their business from almost any environment. Developers can then use the Measurement Protocol to:

• Measure user activity in new environments.
• Tie online to offline behavior.
• Send data from both the client and server.

Source

https://www.youtube.com/watch?v=pF77COaxQAc

What reports would you use to determine if you should consider expanding your advertising to new markets?

• Location and Language reports
• Frequency and recency reports
• Intelligence events
• Source/Medium report

What reports would you use to determine if you should consider expanding your advertising to new markets

Explanation:

The Audience reports provide insight into characteristics of your users.

Track active users for increments of 1, 7, 14, and 30 days, and stay abreast of the level of user enthusiasm for your site or app.

Source

https://www.youtube.com/watch?v=vmgaklRfVKw