Which of the following Channels is part of the Default Channel Grouping? Select all that apply.
- A) Direct
- B) Social
- C) Organic
- D) Display
Google Analytics Individual Qualification Exam Answers
Google Analytics Individual Qualification Exam Answers
During the assessment exam you will get 70 different multiple choice questions. You have to answer 80% correctly in less than 90 min. Please note, that there are 100 possible different questions. Every time you pass the exam, you get 70 questions from those 100 randomly and in random order.
The duration of exam is 90 minutes
The exam have 70 questions
The passing score is 80%
Is validity period of 18 months
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What feature collects company-specific data such as Member Status?
- Custom Filter
- Event Tracking
- Custom Dimension
- Custom Metric
To recognize users across different devices, what feature must be enabled?
- Audience Definitions
- Attribution Models
- Google Ads Linking
- User ID
In Multi-Channel Funnel Reports, how are default conversions credited?
- Second to last campaign, search, or ad
- Equal credit along the conversion touchpoints
- Last campaign, search, or ad
- First campaign, search, or ad
What report indicates the pages of a website where users first arrived?
- Landing Pages report
- Pages report
- Location report
- All Pages report
What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?
- The Measurement Protocol
- Data Import
- Browser cookies
- The Networking Protocol
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
- Attribution modeling
- Conversion tracking
- Channel Groupings
- Multi-Channel Funnels
What data is Google Analytics Goals unable to track?
- Customer’s lifetime value
- Making a purchase
- Signing up for a newsletter
- Watching a video
In Custom Reports, what must metrics and dimensions share in order to report accurately?
- a – Same view
- b – Same scope
- c – Same Custom Report
- d – Same index
What is used to create Smart Goals?
- Machine-learning algorithms
- Custom Reports
- Analytics Goals
- Remarketing audience
Which three campaign parameters are recommended to manually track campaigns?
- Medium, Source, and Content
- Campaign, Content, and Term
- Medium, Source, and Campaign
- Source, Content, and Term
Filters cannot perform what action on collected data?
- Include data from specific subdomains
- Include shopping preferences
- Convert dynamic page URLs to readable text strings
- Exclude traffic from particular IP addresses
What scope levels available for dimensions and metrics?
- Event-level, duration-level, transaction-level, or user-level scope
- Event-level, session-level, transaction-level, or user-level scope
- Location-level, duration-level, product-level, or user-level scope
- Hit-level, session-level, product-level, or user-level scope
Which assets cannot be shared in the Solutions Gallery?
- Goals
- Segments
- Custom reports
- Custom Dimensions
Which Goals are available in Google Analytics?
- Destination, Event, Duration, Pages/Screens per Session
- Location, Event, Time, Users per Session
- Destination, Event, Pageview, Social
- Pageview, Event, Transaction, Social
What report identifies browsers that may have had problems with a website?
- a – The Active Users report
- b – The Browser & OS report
- c – The Source/Medium report
- d – The New vs Returning report
What is not considered a “source” in Google Analytics by default?
- (direct)
- googlemerchandisestore.com
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?
- a – As an event
- b – As a click
- c – As a bounce
- d – As an interaction
What is not a benefit of Google Analytics Remarketing?
- Show customized ads to customers who have previously visited your site
- Allow customers to quickly reorder an item they have previously purchased
- Create remarketing lists without making changes to your existing Analytics snippet
- Create remarketing lists based on custom segments and targets
What report provides data on how specific sections of a website performed?
- Location report
- Frequency and Recency report
- Content Drilldown report
- Top Events report
What criteria could not be used to create a Dynamic Remarketing audience?
- a – Users who returned an item they purchased
- b – Users who viewed a homepage
- c – Users who viewed a search result page on a website
- d – Users who viewed product-detail pages
What report shows a visual representation of user interactions on a website?
- Behavior Flow report
- Landing Pages report
- Content Drilldown report
- Treemaps report
When linking a Google Ads account to Google Analytics, what is not possible?
- Import Analytics Goals and transactions into Google Ads as conversions
- Adjust keyword bids in Google Ads from Google Analytics
- View Google Ads click and cost data next to site engagement data in Analytics
- Create remarketing lists in Analytics to use in Google Ads campaigns
What asset is used to build a remarketing list?
- Custom Dimension
- Custom Segment
- Custom Report
- Custom Metric
If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
- /ordercomplete.php
- /ordercomplete/index.html
- /ordercomplete/thank_you.html
- /order/complete.php
What does assigning a value to a Google Analytics Goal enable?
- Track actual revenue from conversions
- Track real-time business revenue
- Analyze a website conversion funnel
- Compare goal conversions and measure changes to a website
When does a default Analytics session expire?
- When a user is inactive on a web page for more than 30 minutes
- After 30 minutes, regardless of user activity on a web page
- At noon every day
- When a user opens a new browser window
What report indicates the last page users viewed before leaving a website?
- Landing Pages report
- All Pages report
- Exit Pages report
- Pages report
Google Analytics cannot collect data from which systems by default?
- Offline inventory database
- Websites
- Online point-of-sale systems
- Mobile devices
What would prevent data from appearing in a Custom Report?
- Too many metrics in a Custom Report
- A filter that removes all the data
- Custom Report isn’t shared with users in the same view
- Too many dimensions in a Custom Report
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
- Just after the opening <head> tag
- Just before the closing </body> tag
- Just after the opening <body> tag
- Just before the closing </head> tag
Segments will not allow you to do what?
- Create subsets of sessions or users
- Permanently alter data
- Build custom Remarketing lists
- Isolate and analyze data
To recognize users across different devices, what is required for User ID?
- A new Analytics account for reporting
- Google Tag Manager
- Sign-in that generates and sets unique IDs
- All of the above
What feature can join offline business systems data with online data collected by Google Analytics?
- Data import
- Goal tracking
- User ID
- Google Ads Linking
Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?
- Goals reports
- Acquisition reports
- Multi-Channel Funnel reports
- Ecommerce reports
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
- Paid and organic search
- Website referrals
- Social network
- Television commercials
What is a “dimension” in Google Analytics?
- An attribute of a data set that can be organized for better analysis
- The lifetime value of a user in a given date range
- A report that offers different demographic information about your audience
- A comparison of data between two date ranges
What feature is required to collect the number of comments users posted to a web page?
- Custom Channel Groupings
- Calculated Metric
- Custom Dimension
- Custom Metric
Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?
- Primary conversion
- Second-to-last-click attribution
- Assisted conversion
- Secondary conversion
What is the “Bounce Rate” in Google Analytics?
- Percentage of visits when a user landed on a website and exited without any interactions
- Number of times users returned to a website in a given time period
- Percentage of total site exits
- Percentage of sessions in which a user exits from a homepage
What model represents the hierarchical structure of a Google Analytics account?
- Property > Account > View
- Account > Property > View
- View > Account > Property
- Account > View > Property
To increase the speed at which Google Analytics compiles reports, what action could be taken?
- Choose “Faster response” in the sampling pulldown menu
- Apply an advanced filter to the report
- Remove any filters on the view
- Choose “Greater precision” in the sampling pulldown menu
What campaign parameter is not available by default in Google Analytics ?
- utm_content
- utm_source
- utm_medium
- utm_adgroup
Which kinds of hits does Google Analytics track?
- Pageview
- Event
- All of the above
- Transaction
What metric-dimension combination is not valid?
- Avg. Time on Page / Device Category
- Sessions / Bounce rate
- Sessions / Source
- Total Events / User Type
Custom Dimensions can be used as what?
- Primary dimensions in Custom Reports
- All of the above
- Secondary dimensions in Custom Reports
- Secondary dimensions in Standard reports
What feature must be enabled to use Multi-Channel Funnels?
- Custom Dimensions
- Advertising Features
- Goals or Ecommerce
- In-page Analytics
What data table display compares report metrics to the website average?
- Pivot
- Percentage
- Performance
- Comparison
View filters are applied in what order?
- Creation date
- Random order
- Sequential order
- Alphabetical order
Auto-tagging is used to collect data from what kind of traffic?
- Social media traffic
- Social media traffic
- Google Ads Campaign traffic
- Website referral traffic
What report indicates where users start or exit the conversion funnel?
- Goal Flow
- Treemaps
- Cohort Analysis
- User Timings
Which parameters can be included with an event hit for reporting?
- Event, Category, Action, Label
- Category, Action, Label, Unique Events
- Category, Action, Label, Value
- Category, Action, Label, Total Events
What Remarketing audiences cannot be defined by default?
- Users who speak a particular language
- Users who visited a physical store
- Users who played a video on a website
- Users who visited a specific page on a website
To track users and sessions across multiple domains, what first must be set up?
- Data Import
- Ad Exchange Linking
- Cross-domain tracking
- Google Ads Linking
When the same default tracking code is installed on pages with different domains, what will result?
- Analytics will associate users and sessions with a single domain
- Analytics will not associate users and sessions with any domain
- Analytics will send an alert about duplicate data collection
- Analytics will associate users and sessions with their respective domains
What feature would be used to collect how many times users downloaded a product catalog?
- Custom Report
- Event Tracking
- Calculated Metrics
- Custom Dimension
What is a “secondary dimension” in Google Analytics?
- An additional report dimension for more specific analysis
- A dashboard widget that offers more specific analysis
- A visualization to understand the impact of data
- An additional report metric for more specific analysis
When will Google Analytics be unable to identify sessions from the same user by default?
- a – When the sessions happen in the same browser on the same deviceAn additional report dimension for more specific analysis
- b – When the sessions share the same browser cookie
- c – When the sessions happen in different browsers on the same device
- d – When the sessions happen in the same browser on the same day
What report shows which web pages get the most traffic and highest engagement?
- Frequency and Recency report
- Active Users report
- Engagement report
- All Pages report
What report shows the percentage of traffic that previously visited a website?
- Behavior > Frequency and Recency report
- Interests > Affinity categories report
- All traffic > Referrals report
- Behavior > New vs returning report
Once filters have been applied, what is the option to recover filtered data?
- Filtered data is not recoverable
- Data may be recovered within 10 days
- Data may be recovered within 30 days
- Data may be recovered within 5 days
For autotagging, what parameter does Google Ads include in the destination URL?
- adid=
- urlid=
- utm=
- gclid=
What report shows the percent of site traffic that visited previously?
- Sales Performance report
- Frequency & Recency report
- Referrals report
- New vs Returning report
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?
- Active Users report
- User Explorer report
- Users Flow report
- Cohort Analysis report
To view accurate data in a Custom Report, what action should be avoided?
- Pair metrics and dimensions of different scopes
- Use multiple dimensions together in the same report
- Create a report with Custom Metrics
- Use a Custom Dimension as a primary dimension
How would a view filter be configured to include only users from Brazil and Argentina?
- Filter 1: include Brazil > Filter 2: include Argentina
- Filter 1: include Argentina > Filter 2: include Brazil
- Filter 1: include Brazil or Argentina
- Filter 1: exclude all countries except Brazil and Argentina
What cannot be collected by the default Analytics tracking code?
- Device and operating system
- User’s favorite website
- Page visits
- Browser language setting
What report shows which types of mobile devices visited a website?
- Technology > Network report
- Site Content > Landing Page report
- Mobile > Devices report
- All Traffic > Source/Medium report
What is not a benefit of using segments to analyze data?
- Isolate and analyze specific conversion paths using conversion segments
- Permanently modify the data in a view
- Analyze users by single or multi-session conditions
- Compare behavior metrics for groups of users like Converters vs non Converters
What type of Custom Report shows a static sortable table with rows of data?
- Flat Table
- Explorer
- Map Overlay
- Pivot Table
What feature is required to track customer search terms on a website?
- Enhanced Ecommerce
- Site Search
- Data Import
- Search filters
What is a “metric” in Google Analytics?
- The numbers in a data set often paired with dimensions
- The dates in a date range
- A segment of data separated out in a report for comparison
- A dimension that can help analyze site performance
What criteria cannot be used to create a Custom Segment?
- Ad type
- Dimensions
- Metrics
- Sequences of user actions
Which default traffic source dimensions does Google Analytics report for each website visitor?
- Campaign and Ad Content
- Source and Campaign
- Source and Medium
- Campaign and Medium
Which user characteristic may NOT be used to change keyword bids in Google Ads?
- time of day
- location
- device
- ad preference
When does the Analytics tracking code send a pageview hit to Google Analytics?
- a – Every time a user adds an item to an online shopping cart
- b – Every time a user clicks a video on a website
- c – Every time a user searches on a website
- d – Every time a user loads a webpage with embedded tracking code
What campaigns require manual tags on destination URLs for tracking?
- None of the above
- Google Ads campaigns
- Autotagged campaigns
- Email campaigns
What filter would only include data from a campaign titled “Back to School” in Campaign reports?
- a – Custom Include filter with field “Page Title” and pattern “back to school”
- b – Custom Include filter with field “Campaign Name” and pattern “back to school”
- c – Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
- d – Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
What report compares metrics based on user acquisition date over a series of weeks?
- User Explorer
- Active Users
- Users Flow
- Cohort Analysis
What data does Google Analytics prohibit collecting?
- Product SKU(s)
- Billing city
- Purchase amount
- Personally identifable information
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
- Users 25 to 34 years old who have their browser set to Spanish
- Users who engaged in a social media or email campaign
- Users who viewed a page on a website, then watched a video
- Users who are female and have children
If a web page visitor clears the Analytics cookie from their browser, what will occur?
- All of the above
- Analytics will set a new browser cookie the next time a browser loads a tracked page
- Analytics will set a new unique ID the next time a browser loads a tracked page
- Analytics will not be able to associate user behavior data with past data collected
Which reports require the activation of Advertising Features?
- Geo reports
- Cohort Analysis reports
- Real-time reports
- Demographics and Interests reports
When does the tracking code send an event hit to Google Analytics?
- Every time a user performs an action with pageview tracking implemented
- Every time a user adds an event to their calendar
- Every time a user performs an action with event tracking implemented
- Every time a user makes a reservation
How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)
How could you create a customized dashboard in Google Analytics that you can monitor on a daily basis? (select all that apply)
- A) Use the Google Analytics JavaScript tracking code to send data straight into a spreadsheet
- B) Use the Google Analytics reporting APIs to automatically send data to a dashboard application you create
- C) Create a dashboard directly in the Google Analytics user interface and share it with your team
- D) It is not possible to create a dashboard using Google Analytics data
For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?
For a website that hosts 45 minute-long documentary videos, what configuration settings could you use to more accurately track user engagement?
- A) Add a Goal that tracks when a user lands on your site homepage
- B) Add a Filter to exclude users who do not watch a video on your site
- C) Adjust the session timeout length to be greater than 45 minutes so that the session does not automatically timeout while a user is watching a long video on the site
- D) Create a Content Grouping that groups together all of your video pages in your reports
You have discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)
You have discovered that data about the Product pages of your ecommerce website is missing from your reports. Which of the following could be the cause? (select all that apply)
- A) The data for the Product pages was not collected because tracking code was not placed on those pages of the site
- B) Google Analytics does not collect data from eCommerce sites
- C) During processing Google Analytics sampled out the Product pages from your reports
- D) A filter applied during processing was configured to remove Product pages data from your reports
You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean
You have discovered that a significant portion of your site traffic is coming from your internal users and is skewing your customer data. Which of the following solutions should you implement to clean
A) Have your site developers create a new version of your website for internal users only that does not have the tracking code
B) Have your account administrator configure a Filter that excludes internal traffic from being included in your report views
C) Have your account administrator reprocess the data in your account to exclude internal users
D) There is not a way to prevent the internal traffic from showing in your reports.
When does Google Analytics sample data for reporting?
When does Google Analytics sample data for reporting?
- A) When the data you request has already been calculated in the aggregate tables
- B) When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a large number of visits
- C) When the report is pulled at the end of the high traffic week
- D) When you create a report with metric and dimension combinations that have not been pre-aggregated and the report is based on data from a small number of visits