Fill in the blanks: A(n) ________ governs your minute-to-minute interactions with a client, while the ________ is a high-level description of your work together.
agreement, SLA
SLA, retainer
retainer, SLA
retainer, agreement
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HubSpot Solutions Partner Answers
This certification will provide a comprehensive introduction on how to market, sell, deliver, and grow your agency with inbound and HubSpot.
Some questions:
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Fill in the blanks: A(n) ________ governs your minute-to-minute interactions with a client, while the ________ is a high-level description of your work together.
agreement, SLA
SLA, retainer
retainer, SLA
retainer, agreement
To take advantage of pre-existing web resources, what should you do with a client’s current content?
Modify downloadable documents, such as infographics and template guides, with better keywords, based on your research.
Do not modify any currently live content, as it damages existing keyword SEO your agency can capitalize on.
Find out what the top-performing offer was before you arrived and why its keyword phrases were identifiable to those that downloaded the offer.
Delete and then re-schedule blog posts in a staggered schedule to re-establish SEO ranking.
Achieving peak employee utilization of 75% client-facing work and 25% internal administrative work will inform you when making decisions on what?
Your hiring and capacity planning
Your job descriptions
Your sales commissions
Your client retention
How can planning lifecycle stages with HubSpot Sales encourage stronger ROI reporting to your client?
The initial planning will earn you trust with the client’s sales team, allowing you to name your price with their marketing team for each customer sold in the first 6 months.
It shows how uncomplicated the inbound process is, fostering trust with the client.
Planning a sales funnel with the sales team tells your client you know about more than just marketing.
Lifecycle planning defines the conversion paths for visitors, and it teaches the client the definitions of Marketing Qualified Lead and Sales Qualified Lead for each future campaign.
Fill in the blank: The best ROI calls include straightforward reporting that references the original retainer while _________, all inside of just 30-40 minutes.
always telling the story of why the client hired you
always pushing upsell opportunities to your written agreement
always encouraging greater autonomy for your agency
always guarding the lead-gen data to keep from opening up premature conversations
Fill in the blank: You have a client that is launching a new product. They are expanding their business and overachieving on their goals. You contact your Channel Consultant for help with discovery questions to determine if ___________ .
the client has been secretly executing unguided inbound outside of your supervision
the client is going to leave you
there might be larger competitors in the client’s industry you could take on as clients instead
the client might be fit for an upgrade