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Yves heard that the custom_label attributes can help him organize his Shopping campaign. With custom labels, Yves can provide:

 

Google product categories so he can organize his campaign by different categories

 

any value he chooses so he can organize his campaign by his own goals

 

the product’s condition so he can organize his campaign by new, used, or refurbished products

 

the brand of his product so he can organize his campaign by different brands

 

Explanation:

 

Label that you assign to a product to help organize bidding and reporting in Shopping campaigns are called custom_label. You can use up to 5 custom labels and 1,000 unique values per product for each custom label across your Merchant Center account.

Read more here: https://support.google.com/merchants/answer/7052112

 

 

 

 

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the:

 

path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone

 

path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone

 

cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

 

cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel

 

 

 

Campaign priority should be used when you advertise:

 

multiple products internationally in multiple campaigns

 

one product internationally in multiple campaigns

 

multiple products for the same country in multiple campaigns

 

one product for the same country in multiple campaigns

 

Explanation:

 

Campaign priority is useful when you’re advertising the same product, for the same country, in multiple Shopping campaigns.

When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority. Your campaigns already have a priority: Low. But you can change this priority to Medium or High.

Read more here: https://support.google.com/adwords/answer/6275296

 

 

 

In Shopping campaigns, product groups are used to:

 

organize products within a data feed

 

create a list of keywords used to target Shopping ads to shoppers

 

bid on organized inventory in an ad group

 

bundle items sold as a package, like a camera and tripod stand

 

Explanation:

 

A way to organize your Google Merchant Center product inventory in a Shopping campaign within AdWords. You create product groups using attributes derived from your product data, available within AdWords. Then

Read more here: https://support.google.com/adwords/answer/3517331

 

 

 

 

Anne wants to use her impression share metrics to optimize her Shopping campaign. She should:

 

run an Auction insights report to compare her impression shares to those of her competitors

 

set negative keywords in her campaign

 

increase her impression share by setting her bids lower on her campaign

 

set the delivery method on her campaign to standard

 

Explanation:

 

The Auction insights report for Search campaigns provides 6 different statistics: impression share, average position, overlap rate, position above rate, top of page rate, and outranking share.

Average position is a quick way to gauge how high your ads are ranking compared with those of other advertisers competing in the same auctions.

In the Auction insights report, impression share also tells you the impression share of other advertisers as a proportion of the auctions in which you were also competing.

Read more here: https://support.google.com/adwords/answer/2579754

 

 

To set up a Shopping campaign, you’ll need to link your Google Merchant Center account and:

 

• credit card

 

• Google My Business account

 

• list of approved Shopping policies

 

• Google Ads account

 

Explanation:

 

Shopping ads are ads that include rich product information, such as product image, price, and merchant name. This ad format uses the data attributes from the product information you submit in your Merchant Center data feed.
You will need an AdWords account that is linked to your Merchant Center account in order to set up your Shopping campaign. This allows your Shopping campaign to use the product data you submit in your Merchant Center account.
Read more here: https://support.google.com/merchants/answer/2660968