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Campaign priorities determine your bids according to which rule:

 

the highest priority campaign will bid, unless a lower priority bid is high enough

 

if the highest priority campaign is out of budget, the lower priority campaign bids

 

if the highest priority campaign is out of budget, lower priority budget is added to bids

 

if you have multiple campaigns with the same bid, the lowest necessary bid will be used

 

Explanation:

 

If the highest priority campaign is out of budget, the lower priority campaign bids.

If the campaign with the highest priority runs out of budget, the next lower priority campaign will place the bid. Continuing with the previous example, when the budget for the High priority campaign is used up, the bid from the Medium priority campaign will be used.

Read more here: https://support.google.com/adwords/answer/6275296

 

 

 

The feed that Luca exports from his point of sale system needs some cleanup before it will be accepted by Google Merchant Center. To meet the requirements, he needs to consistently change product_state to condition in his exported feed. What’s the best way to do this each time?

 

 

Submit his feed without changing it, and then use feed rules to automatically change product_state to condition

 

Manually change product_state to condition before submitting his feed to Merchant Center

 

Leave product_state in his feed and also add the condition attribute

 

Delete product_state completely from his feed, and then submit his feed to Merchant Center

 

Explanation:

 

If you spend time reformatting your product data to match the requirements in the Products Feed Specification, you may be able to create Feed Rules that transform your existing data feed instead of editing your feed each time you submit. Once you specify Feed Rules for a feed, all future uploads are processed according to those rules.
Read more here: https://support.google.com/merchants/answer/6302307

 

 

 

 

When optimizing the title attribute for her new line of bicycles, Matilda should include:

 

symbols and foreign characters to get the user’s attention such as exclamation points

 

the price and shipping cost

 

keywords and relevant attributes in the title such as brand, size, and color

 

the bike style name only

 

Explanation:

 

Use the title attribute to clearly identify the product you’re selling. The title is one of the most prominent parts of your ad. A specific and accurate title will help us show your product to the right users.

Read more here: https://support.google.com/merchants/answer/6324415

 

 

 

Which should David do to better understand how the ads for his local bakery have driven store visits and influenced his customers’ buying habits?

 

Set up Google Analytics for his local storefront and access its various customized data

 

Segment his report by click type and review his local data

 

Set up local inventory ads in his Shopping campaign and review his local channel performance

 

Enable dynamic tracking URLs for his campaign and set up tracking templates for his local product group

 

Explanation:

 

When users click on your local inventory ads, they arrive at your local storefront. Your local storefront is a Google-hosted page that showcases products you have in a store close to the user. The local storefront also highlights information about your company, such as your brand logo and store details like location and hours.

Read more here: https://support.google.com/adwords/answer/7027119

 

 

 

Shopping ads on google.com:

 

 

don’t use keywords

 

indicate the name of the merchant

 

can be served together with text ads

 

all of the answers are correct

 

Explanation:

 

Instead of keywords, Shopping ads use the product attributes you defined in your Merchant Center data feed to show your ads on relevant searches. More than one of your Shopping ads can appear for a given user search and, if relevant, a Shopping ad and a text ad can also appear at the same time.
Read more here: https://support.google.com/merchants/answer/2454022

 

 

 

 

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should:

 

enable local products in her shopping campaign and set up a product filter for “local”

 

set up multichannel ads to direct customers to her online or local store

 

subdivide her product inventory and set different bids for her local and online only ads

 

begin the local inventory ads implementation process and complete the required steps

 

Explanation:

 

Local inventory ads showcase your products and store information to nearby shoppers searching with Google. When shoppers click your ad, they arrive on a Google-hosted page for your store, called the local storefront. Shoppers use the local storefront to view in-store inventory, get store hours, find directions, and more.

Read more here: https://support.google.com/merchants/answer/3057972