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The Sources tool is used to do which of the following?

 

A) Identify the conversion data for Marketing Qualified Leads

B) Identify key channels that are generating traffic and evaluate conversion metrics for these channels to assess how well you produce visitors, contacts, and customers

C) Identify the best way to nurture visitors, contacts, and customers

D) Identify the last touch sources for your visits, contacts, and customers

 

https://www.youtube.com/watch?v=b8j95yhQbVM

True or False: You just attended a trade show and have a list of email addresses that you’ve imported into HubSpot. These new contacts are considered to be from an offline source, and therefore, cannot be tracked in Sources

 

A) TRUE

B) FALSE

 

https://www.youtube.com/watch?v=ATUfA3WM9mQ

How often should you be checking the Sources tool to see the status of your inbound efforts to generate more visits, contacts, and customers?

 

A) Weekly

B) Monthly

C) Quarterly

D) Annually

 

http://www.youtube.com/watch?v=p2Vgd-7oJ2g

Which of these metrics is a clear indicator of the effectiveness of your subject line?

 

A) Open Rate

B) Delivery Rate

C) Click Rate

D) Bounce Rate

 

https://www.youtube.com/watch?v=RCyVVRKcse0

You want to add one more link in this email to drive readers to the ebook’s landing page. Where should you put it?

 

A) Place the link above the “Hi there” introduction

B) Link your name to the landing page

C) Link the image of the ebook to the landing page

D) Change the P.S. to also promote the ebook

 

https://www.youtube.com/watch?v=4fXXfScWVQc

Fill in the Blank: ___ is the process of building relationships with prospects with the goal of earning their business when they are ready.

 

A) Lead nurturing

B) Lead qualification

C) The Buyer’s Journey

D) Lead building

 

https://www.youtube.com/watch?v=keu1Gemo15o