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All of the following are places you can use a personalization token in an email EXCEPT:

 

A) Email copy

B) Preview text

C) From email address

D) Subject line

 

https://www.youtube.com/watch?v=fcVVkKNf6fk

Your boss Ron wants to know why a contact was marked ineligible to receive an email. All of these are reasons the contact could have been marked as ineligible EXCEPT:

 

A) They did not open 10 of your emails in a row

B) They previously unsubscribed from email communication

C) They hard-bounced on the last email you sent them

D) They marked one of your emails as spam

 

https://www.youtube.com/watch?v=xjtxh_sjUto

True or False: Every contact property that exists in HubSpot is available to use for list segmentation

 

A) TRUE

B) FALSE

 

https://www.youtube.com/watch?v=ZFAEmWerKa0

Once you create a list, you can do all of the following in HubSpot EXCEPT:

 

A) Send the list an email

B) Send a tweet to the contacts in that list

C) Monitor the list on social media

D) Export all the information associated with the contacts in that list

 

https://www.youtube.com/watch?v=Yey5eHtedXM

Fill in the Blank: Form submission information and survey responses are both responses are both examples of ____ data.

 

A) explicit

B) implicit

 

Explanation:

In the last video we discussed how segmentation informs how you communicate with your
contacts. But how do you build a great segmentation strategy that takes full advantage of
HubSpot’s powerful contact database?
Let’s look at those four best practices for building great lists. These four best practices will help
you harness the full value of your contact database. First up, you’ll need to define your
segmentation strategy.

It can’t be overstated. Your ability to segment will be a key indicator of your inbound success.
Like I mentioned before, list segmentation allows you to slide and dice your contact database into
similar groups and create more contextualized, relevant marketing.
Your segmentation strategy will be contingent on two things: How you plan to use your lists, and
what data you use to segment your contacts. Over the next few minutes, we’ll examine how both
plan an important role in your marketing and sales strategy.
I like to say that lists are the oil for your inbound engine. They make sure everything is operating
effectively and efficiently. And when you look at all of the activities that require lists, it’s no
wonder segmentation is held in such high regard. Once you build a list you can send that
segment an email, enroll them in a lead nurturing workflow, provide them with a contextualized
marketing experience, monitor them on social media and report on and analyze their activity.
Let’s look at a breakdown of how marketers typically segment their contacts. Two themes jump
out: Who somebody is, and where they are on the path to purchase are the most trusted ways to
personalize your communication with a contact.
At HubSpot, we know these two core segmentation strategies as Buyer Personas and the Buyer’s
Journey. Let’s look at Buyer Personas first.
Buyer Personas are so, so important to your inbound strategy, so it’s no surprise that they’ve
popped up again.

https://www.youtube.com/watch?v=3VKqa6bBxmU

True or False: Lifecycle lists, suppression lists and lists that track offer engagement are all examples of effective static lists.

 

A)  TRUE

B)  FALSE

 

Explanation:

There are two different kinds of lists in the HubSpot tool: smart lists and static lists. This article will go over how to create both types of lists and why you may want to make a static list instead of a smart list, and vice versa.

Static lists are a way to manually organize a set of contacts and group them together. Static lists are created automatically when you import a list into HubSpot or they can be created by selecting a list criteria. Once a static list is generated, the list members will remain the same unless you add or remove contacts manually.  Static lists are similar to a written list, in that once you have your list written, the only way to alter it is to write another list item or cross one off.

Smart lists offer a flexible way to organize contacts in HubSpot and automate your marketing actions. You can build these automatically refreshing lists based on contacts who meet certain criteria. For example, HubSpot’s marketing team uses smart lists to create lists of contacts to send emails to and lists of contacts to suppress for email marketing.

 

https://www.youtube.com/watch?v=tb0i9–voJM