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Kelly is checking her product landing pages to make sure that she has all the required information. What piece of information is required to appear on every landing page?

 

Price and currency

Availability date

Google product category

Sale price

 

Explanation:

 

Submit a landing page that shows all key elements of your product, and ensure those details match what you submitted in your product data. These elements include title, description, image, price, currency, availability and a buy button.

Read more here: https://support.google.com/merchants/answer/4752265

 

 

 

Angelika just submitted her product for the first time, and she had 2 errors, 3 warnings, and 5 notifications. What does she need to fix in order for her ads to show?

 

Only the errors

 

Only the warnings

 

The warnings and errors

 

All of the errors, warnings, and notifications

 

Explanation:

 

She need to fix Only the errors in order for her ads to show.

Error: This refers to reviews that did not process successfully and cannot be used. Verify that the review is formatted correctly based on the Product Ratings feed specifications , and contains all recommended identifiers.
Warning: This refers to issues that may prevent a review from appearing. To improve the quality of a review, verify that the review is formatted correctly and contains all recommended identifiers.
Notification: This refers to reviews that are not eligible to show. No action is required on your part and we recommend that you take a look at our program policies when setting up your feed.
Read more here: https://support.google.com/merchants/answer/6380081

 

 

 

Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign. Maximilian should:

 

prioritize his Shopping campaigns according to seasons rather than geography

 

make his winter sports budget high priority by adding his mountain tourism budget to it

 

add “mountain tourism” to his negative keywords during the winter sports campaign

 

make the winter sports campaign high priority and the mountain tourism low priority

 

Explanation:

 

Maximilian should make the winter sports campaign high priority and the mountain tourism low priority because Maximilian is starting a Shopping campaign for winter sports to sell skis, which are also listed in his campaign for mountain tourism. Maximilian has a specific budget just for his winter sports campaign. When skis are shown, he wants the bid to come from his winter sports campaign.

Campaign priority is useful when you’re advertising the same product, for the same country, in multiple Shopping campaigns.

When you have the same product in multiple Shopping campaigns, you can determine which campaign should participate in the auction for that product with campaign priority. Your campaigns already have a priority: Low. But you can change this priority to Medium or High. These priorities determine the bid for any product that the campaigns share.

Read more here: https://support.google.com/adwords/answer/6275296

 

 

 

Ricky is an online golf equipment merchant who just created a new Google Merchant Center account. When Ricky creates his first data feed, he must add unique product identifiers for his products. Which combination of gtin, mpn, and brand should he submit?

 

gtin and brand are required, and mpn is recommended

 

gtin and mpn are required, and brand is recommended

 

Only brand is required

 

Only mpn is required

 

Explanation:

 

For any items with ‘new’ condition and GTINs assigned by the manufacturer, submit unique product identifiers using these attributes:

• ‘gtin’ required
• ‘brand’ required
• ‘mpn’ recommended

Read more here: https://support.google.com/merchants/answer/160161

 

 

 

Which products should you submit the identifier_exists attribute with a value of no for?

 

 

used electronics

 

custom-made clothing

 

bundles

 

new books for pre-order

 

Explanation:

 

In the rare situation where your product has neither a GTIN nor MPN (for example, made-to-order or handmade items), set ‘identifier exists’ to ‘FALSE’ to indicate that you have no identifier for the product.

Read more here: https://support.google.com/merchants/answer/160161

 

 

 

 

Suzie owns an apparel store and is thinking of starting a Shopping Campaign. How can Shopping ads benefit Suzie?

 

 

Customers can become well-informed about Suzie’s products because they’ll see important information such as the price, image, and retailer name before they click the ad

 

Shopping ads work with keywords and relevancy, so Suzie can bid on popular keywords to get her ad to appear at the top of search results

 

Suzie can serve Shopping ads directly from her website

 

Shopping ads get customers’ attention because merchants can include words such as “best” in titles and descriptions

 

Explanation:

 

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. Shopping ads are more than a text ad–they show users a photo of your product, plus a title, price, store name, and more.

Read more here: https://support.google.com/partners/answer/2454022