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Fill in the blank: Dashboards are key to integrating smarketing into an organization because they provide _______, _______, and _______ updates as to how marketing and sales are performing.

 

frequent, private, transparent

 

occasional, private, transparent

 

frequent, public, transparent

 

occasional, public, transparent

 

https://www.youtube.com/watch?v=NaNxlznjC9A

 

According to the marketing and sales funnel, prospects are defined as:

 

A lead that has had contact with your organization already

Anyone in the sales and marketing funnel who has requested a demo or trial

Anyone that has downloaded a content offer

Website visitors who have signed up for a blog or an email newsletter

 

https://www.youtube.com/watch?v=oOTvpK3PX78

 

 

 

What is the most important reason for why marketing and sales should share the same goal(s)?

 

Alignment around goals makes it less expensive to run an organization.

Alignment around goals reduces the number of employees necessary to hit revenue goals.

Alignment around goals makes it easier for the company to manage employees.

Alignment around goals puts an emphasis on collaboration and holds marketing and sales accountable to each other.

 

https://www.youtube.com/watch?v=6UZFLQxFUHQ

 

 

 

Smarketing is only helpful for increasing revenue for large organizations with 100+ employees.

 

True

False

 

https://www.youtube.com/watch?v=0857nrcHz1Y

 

What does the open rate of your email indicate?

 

That your subject line is effective

That people are enticed to click on the offer in the email

That your email has converted leads

That your email is getting to your contacts’ inbox

 

https://www.youtube.com/watch?v=3RWAu766ySI

 

Fill in the blank: When using A/B testing for email, it’s important to _______.

 

never conduct an A/B test on more than 50 people, since your hypothesis might be wrong

test more than one thing to take advantage of the experiment

remember that A/B testing is only useful for larger organizations and isn’t useful until your company reaches a certain scale
test only one thing at a time so you can isolate the significant variable

 

 

Explanation:

 

Source

 

https://www.youtube.com/watch?v=bsxBXF_PROQ