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Google Shopping Assessment Answers

B1.
Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You’re considering increasing bids, but aren’t sure if that’s the best way to spend your budget. What tool or report can you use to inform your decision?
1. Bid Simulator
2. Attribution report
3. Product groups tab
4. Click share report
A2.
How can you gather data that will help optimize your campaign for mobile devices?
1. Segment your reports by device and compare performance
2. Create a calendar reminder to review negative keywords on a regular basis
3. Analyze the click share by product group
4. Reorganize your campaign around Google product categories
E3.
Which of the following attributes are required in the Merchant Center?
1. Your product’s name, description, and landing page
2. Your product’s sale price and dimensions
3. The number of loyalty points a customer receives when buying a product
4. Your product category and weight
G4.
Where could you potentially see an ad for twin sheet sets?
1. In the “Shopping results” box above or to the right of Google Search results on a desktop device
2. In the list of videos
3. In the news section
4. On the left of the Search results section
F5.
Once your client creates a new Merchant Center account using his Google account, what does he need to do next?
1. Verify ownership of his website/URL
2. Enter in product attributes
3. Check his performance data
4. Align his bids to his objectives
B6.
What performance information does the Attribution report provide?
1. The paths that lead users to conversions
2. Click share, impressions, and clickthrough rate
3. The attributes that AdWords recommends you use to structure your campaign
4. The performance of individual products
A7.
Surf-N-Board wants to increase the click share of their Shopping ads. What’s one action they can take?
1. Increase bids
2. Reduce the number of impressions
3. Reduce the number of products they advertise
4. Decrease bids
D8.
What method of bidding uses advanced machine learning and performance monitoring to set bids that achieve your specified goal?
1. Smart bidding
2. Manual bidding
3. Enhanced bidding
4. Maximized bidding
C9.
How would you optimize your product images and support increased clickthrough rate (CTR)?
1. Use large, high-quality product images
2. Use product images that show a better product than the one sold
3. Use small product images, so they load faster
4. Use product images taken from your competitor’s website
D10.
Victor is the owner of Beautiful Birdhouses, a small boutique retailer of handmade birdhouses. He wants an automated solution to maximize his conversions, but still wants control over all his bids. What bid strategy should he choose?
1. Enhanced cost-per-click (eCPC)
2. Target return on ad spend (ROAS)
3. Manual bidding
4. Maximize clicks

C11.
What attribute would you use to subdivide your product group by the Google product taxonomy?
1. Category
2. Product type
3. Item ID
4. Target return on ad spend (ROAS)
F12.
You will need to verify your website URL by visiting which section in the Merchant Center?
1. Business information
2. Products
3. Tax
4. Shipping
G13.
When are you charged for Shopping ads?
1. Only if someone clicks the ad and lands on your website
2. When you set your bid
3. When a customer makes a purchase
4. When you open your Merchant Center account

G14.
What role does the Merchant Center play in developing Shopping ads?
1. The Merchant Center is where advertisers can store product data on the inventory they want to sell.
2. The Merchant Center is where advertisers list keywords for customer searches.
3. The Merchant Center calculates clicks.
4. The Merchant Center is where advertisers submit their bids.

Which of these is NOT a valid metric-dimension combination?

Which of these would prevent data from appearing in a Custom Report?

Which campaign parameter is NOT standard in Google Analytics ?

By default, when will Google Analytics NOT be able to identify sessions from the same user?

Which report indicates the pages of your website where users first arrived?

Google Shopping Assessment Answers

Your Shopping campaign has been so successful your manager has increased your budget for the next quarter. You’re considering increasing bids, but aren’t sure if that’s the best way to spend your budget. What tool or report can you use to inform your decision?

How can you gather data that will help optimize your campaign for mobile devices?

Which of the following attributes are required in the Merchant Center?

Where could you potentially see an ad for twin sheet sets?

Once your client creates a new Merchant Center account using his Google account, what does he need to do next?

What performance information does the Attribution report provide?

Surf-N-Board wants to increase the click share of their Shopping ads. What’s one action they can take?

What method of bidding uses advanced machine learning and performance monitoring to set bids that achieve your specified goal?

How would you optimize your product images and support increased clickthrough rate (CTR)?

Victor is the owner of Beautiful Birdhouses, a small boutique retailer of handmade birdhouses. He wants an automated solution to maximize his conversions, but still wants control over all his bids. What bid strategy should he choose?

What attribute would you use to subdivide your product group by the Google product taxonomy?

You will need to verify your website URL by visiting which section in the Merchant Center?

When are you charged for Shopping ads?

What role does the Merchant Center play in developing Shopping ads?