CertificationAnswers

 

What is the default attribution model for Floodlight?

 

 

• Last Impression

 

• First interaction

 

• Last Click

 

• First Click

 

Explanation:

By default, Search Ads 360 gives all credit for a conversion to the last click that leads a customer to your site. But a significant number of conversions may result from a path with several interactions—clicks on display ads as well as paid search clicks driven by shopping campaigns, generic or brand keywords, and other biddable items.

Read more here: https://support.google.com/searchads/answer/6194849

 

 

 

What step would be taken to check if an inventory management template has created any entities?

 

 

• Check the template’s progress bar

 

• Filter for errors in the reporting dashboard

 

• Create an Executive Report with no filters

 

• Apply an “Inventory template ID” filter

 

 

 

During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

 

 

• Decrease bidding portfolio by 1 low-performing keyword

 

• Decrease maximum bid in the bid strategy setting 40%

 

• Decrease CPA target of bid strategy 60%

 

• Increase bidding portfolio by 2 new keywords

 

Explanation:

 

Do nothing in the first week after you launch a Search Ads 360 bid strategy.

During the first two weeks, Search Ads 360 needs time to observe performance, adjust bids, and respond to those adjustments. In addition, if the bid strategy contains new keywords without performance history, Search Ads 360 will engage in startup learning behavior for those keywords.

Read more here: https://support.google.com/searchads/answer/6261367

 

 

 

What does it mean when the “Stop sync” button is greyed out?

 

• The engine account is paused.

 

• The sync is applying updates.

 

• The sync is complete.

 

• The engine type is “Other.

 

Explanation:

 

The Stop sync button will be grayed out, and you won’t be able to stop a sync, when Sync has already started to apply updates to Search Ads 360.

Read more here: https://support.google.com/searchads/answer/3167221

 

 

 

Bulksheets can be used to complete which two tasks? (select two)

Select All Correct Responses

 

 

• Create labels

 

• Upload offline conversions

 

• Generate formula columns in bulk

 

• Upload custom Floodlight variable data

 

Explanation:

 

You can use bulksheets to do any of the following:

• Create labels
• Change and remove labels
• Apply and remove labels for Search Ads 360 objects

Read more here: https://support.google.com/searchads/answer/1276921

Upload from a bulksheet: Enter data about conversions into a spreadsheet, and then upload the spreadsheet to Search Ads 360. Offline conversions for social and auto track engines can only be uploaded from the Search Ads 360 Conversions API.

Read more here: https://support.google.com/searchads/answer/3465926

 

 

 

 

If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

 

• Ad group’s currency

 

• Billing currency

 

• Advertiser’s currency

 

• Engine’s currency

 

Explanation:

 

Engine account-level reports are in the engine account’s currency. You set this currency in the engine account itself before the first sync into Search Ads 360. After the first sync, any currency changes you make in the engine will be ignored by Search Ads 360.

Read more here: https://support.google.com/searchads/answer/1252624