CertificationAnswers

What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

• An account/advertiser relationship

• A parent/child relationship

• Shared billing profiles

• A single Floodlight activity

Explanation:

In this arrangement, the parent advertiser defines a collection of Floodlight activities, tags, and settings (called a Floodlight configuration), and all of the child advertisers inherit the configuration.

Read more here: https://support.google.com/searchads/answer/2458167

What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

• 1×1 and “ord”

• “type” and “cat”

• u1 and “fls”

• “src” and 1×1

Explanation:

Since the parameters used to define the Floodlight activity itself (type and cat) are also present in the URL, it’s also possible to use this method to call different Floodlight activities dynamically from the same page.

Read more here: https://support.google.com/dcm/partner/answer/2823425

What action can be taken to select which columns appear in the trafficking interface?

• Create a custom view

• Create a new user role

• Create a filter

• Create a new user profile

Explanation:

Click the “Views” menu in your campaign. This allows you to select what types of rows and columns show up in your campaign. Rows are for items, like ads and creatives. Columns are for item information, like start dates and landing pages.

Custom views are custom selections of rows and columns that you can name and save yourself. To create a new view, click Customize view, check or uncheck boxes, and save.

Read more here: https://support.google.com/dcm/answer/3419088

Which two tabs in Reporting provide access to viewability data? (select two)

Select All Correct Responses

• Summary

• Report Builder

• Attribution

• Verification

Explanation:

Report Builder enables you to run highly customized reports that you download as spreadsheets.

Verification checks your tags to make sure they are well-formed and provides quick statistics on geo-targeting and default ad rates. Verification also indicates the domains and URLs where your ads serve, and classifies your page content into categories.

Read more here: https://support.google.com/dcm/answer/2823553

What targeting rules display an ad to users who have viewed a product, but not purchased it?

• Positively target all product viewers AND negatively target all product purchasers

• Positively target all product purchasers AND negatively target all product viewers

• Negatively target all product purchasers AND collect purchase IDs using u-variables

• Positively target all product viewers AND collect purchase IDs using u-variables

Explanation:

Rules are the building blocks of Optimize targeting. The experiment will execute when targeting rules are met. You can target pages on your site, geographic regions, and specific user behavior. You can also combine multiple rules.

Read more here: https://support.google.com/optimize/answer/6283420