CertificationAnswers

 

What could prevent Inventory Management from making changes to a campaign?

 

 

• Edits to ad rotation settings

 

• Manual edits to campaign name or status

 

• Edits to campaign bids or bid strategies

 

• Manual edits to keyword URL templates

 

Explanation:

 

For any item generated by a template, you can tell Search Ads 360 that you want to manage the item manually. If you change the name: The campaign template no longer pauses or removes the campaign as inventory data changes. Ad group, ad, keyword, and other templates continue to create and manage items within the campaign (even if you paused or renamed it).

Read more here: https://support.google.com/searchads/answer/7211967

 

 

 

Which three features can be used to integrate offline conversion data? (select three)

 

 

• sFTP

 

• Bulksheets

 

• Search Ads 360 API

 

• Google Data Studio

 

Explanation:

 

Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the Search Ads 360 API (application programming interface) to automatically upload conversions.

Upload from a bulksheet: Enter data about conversions into a spreadsheet, and then upload the spreadsheet to Search Ads 360. Offline conversions for social and auto track engines can only be uploaded from the Search Ads 360 Conversions API.

Read more here: https://support.google.com/searchads/answer/3465926

Explanation: FTP (File Transfer Protocol) is a standard way of uploading files into a computer system. Secure FTP encrypts data as it’s transferred over the internet. This ensures privacy and integrity of your data. Secure FTP is usually abbreviated as sFTP. If you upload bulksheets frequently, you may want to use your own software to upload bulksheets to a secure FTP endpoint instead of manually uploading through the Search Ads 360 UI.

Read more here: https://support.google.com/searchads/answer/7409125

 

 

 

 

 

When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

 

 

• 3-4 weeks

 

• 2 weeks

 

• 3 months

 

• 1 week

 

Explanation:

 

It’s best to start a Search Ads 360 bid strategy with a CPA, ERS, or ROAS target that matches historical (last 3- 4 weeks) performance because large differences in target ROI compared to historical performance may have an unexpected effect on spend and conversions or revenue.

Read more here: https://support.google.com/searchads/answer/7085426

 

 

What is shown in the “Last sync” details tab? (select two)

 

 

• A list of campaigns modified

 

• The time that the sync occurred

 

• A list of error types

 

• The number of errors during the sync

 

Explanation:

 

Click the Last sync details tab to see:

• Number of objects (campaigns, groups, ads, and keywords) on the engine at the time of the sync.
• When the sync occurred.
• Number of errors during the sync.
• Number of objects that were changed in Search Ads 360.

Read more here: https://support.google.com/searchads/answer/1726548

 

 

 

What metrics estimate conversions that measure user behavior across devices and environments?

 

 

• clicks

 

• cost

 

• Cross-environment metrics

 

• visits

 

Explanation:

 

People own multiple devices that can access the Internet, and will often view your ads in one environment and then convert on another. Cross-environment conversion reporting shows the effectiveness of your advertising campaign across all environments (tablet, mobile, and desktop; app and web), regardless of the device or environment a user converts on.

Read more here: https://support.google.com/dcm/partner/answer/6163585

 

 

 

Which three features can a call-tracking partner use to send data to Search Ads 360? (select three)

 

 

• Campaign Manager API

 

• Bulksheets

 

• Custom Variables

 

• Search Ads 360 API

 

Explanation:

 

Options for uploading offline conversions yourself

If you use a call-tracking service that doesn’t integrate with Search Ads 360, you can use any of these techniques to upload offline conversions:

• Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the Search Ads 360 API (application programming interface) to automatically upload conversions.
• Upload from the Campaign Manager API: If you use Campaign Manager for display campaigns and Search Ads 360 for search campaigns, you can upload conversions from the Campaign Manager API instead of the Search Ads 360 API.discrepancies.
• Upload from a bulksheet:Enter data about conversions into a spreadsheet, and then upload the spreadsheet to Search Ads 360. Offline conversions for social and auto track engines can only be uploaded from the Search Ads 360 Conversions API.

Read more here: https://support.google.com/searchads/answer/3465926