CertificationAnswers

 

What bid strategy goal should be used to create a custom strategy with multiple ERS, ROAS, and CPA targets?

 

• Position

 

• Advanced Targeting

 

• Conversion

 

• Clicks

 

 

Explanation:

 

An advanced targeting bid strategy addresses the needs of companies that offer a complex mix of products with varying profit margins. In particular, this technology was designed with retail, travel, and financial services in mind. However, the functionality is fully flexible and can be used in any industry.

The advanced targeting goal optimizes bidding based on the type of conversion. You can set a Cost per action (CPA), Effective revenue share (ERS), or Return on advertiser spend (ROAS) target for a customized group of conversions. For example, you can assign aggressive targets to higher-margin conversion types, and assign conservative goals to lower-margin conversion types.

Read more here: https://support.google.com/searchads/answer/6231872

 

 

 

Which two types of campaigns do bid strategy opportunities analyze? (select two)

Select All Correct Responses

 

• Gemini manual campaigns

 

• Bing Ads manual campaigns

 

• Google Ads manual campaigns

 

• Google Ads App campaigns

 

Explanation:

 

Bid strategy opportunities will only analyze Google Ads manual campaigns, Google Ads Shopping campaigns, and Bing Ads manual campaigns. Opportunities aren’t identified for other types of Google Ads campaigns or engine accounts.

Read more here: https://support.google.com/searchads/answer/6217970

 

 

 

Which three landing page tests are available in Search Ads 360? (select three)

Select All Correct Responses

 

• Desktop landing page test

 

• Mobile landing page test

 

• All devices landing page test

 

• Segment landing page test

 

Explanation:

When you start a landing page test, you specify whether you want the test to run on all devices, only on mobile devices, or only on non-mobile devices.

Read more here: https://support.google.com/searchads/answer/6307273

 

 

 

Which two features may be used to upload offline conversion data to a Search Ads 360 keyword ID? (select two)

Select All Correct Responses

 

• Google Ads API
• Campaign Manager API
• Bulksheets
• Search Ads 360 API

 

Explanation:

 

Upload from a bulksheet: Enter data about conversions into a spreadsheet, and then upload the spreadsheet to Search Ads 360.

Offline conversions for social and auto track engines can only be uploaded from the Search Ads 360 Conversions API.

Upload from the Search Ads 360 API: If you have a computer system that maintains conversion data, you can write a program that uses the Search Ads 360 API (application programming interface) to automatically upload conversions. To use the API, you’ll need to work with a computer programmer who understands REST or other standard programming languages.

Read more here: https://support.google.com/searchads/answer/3465926

 

 

 

Which two segments CANNOT be applied to reporting data? (select two)

Select All Correct Responses

 

• User ID

 

• Business data

 

• Device type

 

• Attribution model

 

Explanation:

 

You can segment reporting tables that contain performance metrics as described.

Ad, App extension, App Id and App store, Audience, Business Data, Callout Extension, Call extension, Calls, Click Type, Custom Floodlight variables, Dates, Device Type, Dynamic Ad Target, Floodlight Activity, Floodlight Activity Group, Geo, Hour of Day, Inventory Ad Template, Keyword, Network (with Search Partners) and Sitelink

Read more here: https://support.google.com/searchads/answer/6102004

 

 

 

What happens when an engine is paused?

 

 

• Ad groups and keywords are paused

 

• All campaigns are paused

 

• Active campaigns are paused

 

• Syncs are paused from the engine

 

Explanation:

 

In Search Ads 360, an engine account can have a status of Active, Paused, or Removed.

Paused indicates that activities such as trafficking and syncing, are temporarily stopped. You can resume the account when you are ready. This status is only applicable to search engine accounts. Social and engine track accounts don’t support trafficking and syncing, so pausing a social or engine track account doesn’t affect the account (the account still tracks conversions and can report cost metrics if you import them).

Read more here: https://support.google.com/searchads/answer/1713067