CertificationAnswers

What type of bid strategy is supported by the forecasting tool?

• Position

• Max clicks

• Conversions or Revenue

• Rules

Explanation:

Supported bid strategies

Search Ads 360 can forecast performance for the following types of bid strategies and conditions:

• Goals: Conversions or Revenue
• Targets: CPA, ERS, or ROAS target
• Engines and campaign types: Google Ads manual and Shopping campaigns and Bing Ads manual campaigns

If a bid strategy includes a combination of Google Ads and Bing Ads shopping and manual campaigns, forecasts ignore the Bing Ads product groups.

Read more here: https://support.google.com/searchads/answer/4552409

What conversion data can be uploaded using bulksheets?

• Google Analytics goal data

• Google Ads conversions data

• Offline conversion data

• Custom Floodlight variable data

Explanation:

Edit the downloaded bulksheet to do any of the following:

• Add a conversion that is attributed to a click ID or visit ID: This allows you to account for returns, fraud, and so forth.
• Add a conversion that is attributed to an ad, keyword, or product group: This is great for call tracking or other forms of offline conversions.
• Change information about an existing conversion: For example, you may want to change a conversion for discounts applied after an online purchase, returns with a restocking fee, or credits.

Read more here: https://support.google.com/searchads/answer/6231627

What setting should be applied to a Floodlight tag passing offline conversion data?

• Dynamic tag

• Image tag only

• Primary source is offline

• Primary source is retail

Explanation:

If you use Search Ads 360 to upload offline conversions—to enhance your reports, for use in automated rules, or for optimization in a bid strategy or a conversion goal—indicate which Floodlight activities you use to primarily track offline conversions.

Read more here: https://support.google.com/searchads/answer/4512222

When a Search Ads 360 advertiser is added with a different currency than the linked Campaign Manager advertiser, which product sets the currency for that Search Ads 360 advertiser?

• Each product uses separate currencies
• Search Ads 360
• Campaign Manager
• Display & Video 360

Explanation:

Search Ads 360 agencies, advertisers, and engine accounts each have their own currency settings. When you view a report in Search Ads 360, monetary values are in the currency of the component you’re scoped to:

• Agency-level reports are in the agency’s currency: If the advertisers in an agency have different currencies, Search Ads 360 converts them all to the agency’s currency in an agency-level report.
• Advertiser-level reports are in the advertiser’s currency: If the engine accounts in an advertiser have different currencies, Search Ads 360 converts them all to the advertiser’s currency in an advertiser-level report.
• Engine account-level reports are in the engine account’s currency: You set this currency in the engine account itself before the first sync into Search Ads 360. After the first sync, any currency changes you make in the engine will be ignored by Search Ads 360.

Read more here: https://support.google.com/searchads/answer/1252624