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You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?

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You signed 3 new clients, each with an existing Google Ads account. What’s the best way to manage these accounts?

 

  • Pause your clients’ campaigns and recreate them in your Google Ads manager account

 

  • Link the client accounts to your Google Ads manager account

 

  • Use your clients’ sign–in information to access and manage the accounts

 

  • Consolidate the 3 accounts into a new Google Ads account you create

 

Explanations:

 

If you’re an agency or someone who manages multiple AdWords accounts, then a manager account is a powerful tool that could save you time. A manager account is an AdWords account that lets you easily view and manage multiple AdWords accounts – including other manager accounts – from a single location.

 

If you’re an agency or someone who manages multiple AdWords accounts, a manager account is a powerful tool that could save you time. A manager account is an AdWords account that lets you easily view and manage multiple AdWords accounts — including other manager accounts — from a single location.

Read more here: https://support.google.com/partners/answer/6139186?hl=en

 

 

Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

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Your client Kevin works for a retailer that sells eco–friendly products. He wants to attract an audience with an established interest in his message. What type of targeting would you recommend?

 

 

Contextual product targeting

 

The “Green Living Enthusiasts” affinity audience

 

Demographic targeting

 

Gender targeting

 

Explanation:

 

Adding affinity audiences allows you to reach people based on their specific interests as they browse pages, apps, channels, videos, and content across YouTube and the Google Display Network as well as on YouTube search results. You can select from a wide range of categories — from autos and sports to travel and fashion — and we’ll show ads to people who are likely to be interested. Depending on your advertising goals and the stage of the purchase process your customers are in, you can choose to add different audiences to your ad groups.

Read more here: https://www.thinkwithgoogle.com/products/affinity-audiences.html

 

 

Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

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Your client has a cupcake shop in a hard-to-find alley in San Francisco. She’s advertising on the Display Network. What’s the best way to help people find her?

 

 

  • Add a location extension to her ad

 

  • Prominently feature her street address in bold text

 

  • Advertiser on the Search Network as well as the Display Network

 

  • Add a map showing her location to her ads

 

Explanations:

 

Location extensions can help people find your locations by showing your ads with a map, your address, or the distance to your business. People can click or tap your extension to get to your location page, which includes the most relevant business information in one place. Location extensions may also include a phone number or call button.

 

What location extensions do:

  • Location extensions show your business address, phone number, and a map marker with your ad text.
  • On mobile, they include a link with directions to your business.
  • Clicks on ads with location extensions cost a standard cost-per-click.

How you benefit

  • Location extensions encourage people to visit you in person.
  • You can add multiple addresses by linking your account to Google My Business.
  • On average, ads with location extensions see a 10% boost in clickthrough rate.
  • You can target your ads around your business addresses.

Read more here: https://support.google.com/adwords/answer/2404182?hl=en

 

 

Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

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Your client wants to reach new parents with ads for organic baby food. What kind of targeting would you recommend?

 

  • Managed placements

 

  • In-market audiences using the “Infant & Toddler Feeding/Toddler Meals” category

 

  • Dynamic remarketing

 

  • Similar audiences

 

Explanations:

 

Confusing question. Similar audiences, In-market audiences and even Managed placements could be equally correct answers depending on situation. However, Google remarketing allows you to reach people who have already visited your site and connect with an audience that’s already interested in your products or services. You probably also want to find new visitors for your site, and what better way to do this than by finding people who are similar to your existing site visitors. The “similar audiences” feature enables you to find people who share characteristics with your site visitors. By adding “similar audiences” to your ad group, you can show your ads to people whose interests are similar to those of your site visitors, which allows you to reach new and qualified potential customers.

Select from these audiences to find customers who are researching products and actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages.

Read more here: https://support.google.com/adwords/answer/2497941?hl=en