CertificationAnswers

 

An advertiser promoting the release of a film that’s entirely in French with no subtitles wants to advertise on YouTube. He’s advertising it heavily in France through a traditional ad campaign, but wants to ensure that online ads reach the most relevant YouTube audience. Which should he do?

 

• Set language targeting options for the campaign containing the ads for the film

 

• Change the AdWords account language setting to French during setup

 

• Change the managed placements to French

 

• Target specific YouTube localized domains

 

Explanation:

 

You can help ensure that your ads reach the customers you want. Use location and language settings to have your ads appear to customers in your targeted geographic locations, or to customers who have selected your targeted language as their interface language. Your language settings allow you to put your ads on Google products and third-party websites in the languages that your customers speak.

Your ads are targeted to reach a certain audience, based on your chosen language targeting options. With this information, AdWords works to ensure that your ad appears to your chosen audience.

Read more here: https://support.google.com/partners/answer/2740757?hl=en

 

 

 

View–through conversions are available only to:

 

advertisers that have implemented Conversion Optimizer

 

advertisers that have implemented Conversion Tracking

 

advertisers that are using AdWords for Video

 

advertisers that have opted into the Search Network

 

Explanations:

 

For a view-through conversion search to occur, the user must completes these steps:

1. User sees a display image or rich media ad on the display network, but does not click on it.
2. User completes a conversion on your site. In order to use use view-through conversions you need a conversion tracking set. Note: View-through conversions automatically exclude conversions from people who’ve also clicked your Search ads.

 

 

 

Cost–per–thousand impressions (CPM) bidding is only available for:

 

 

accounts using U.S. dollars for billing currency

 

accounts that are using prepay billing

 

campaigns that target the Display Network

 

campaigns that target search partner sites

 

Explanation:

 

CPM bidding means that you pay based on the number of impressions (times your ads are shown) that you receive on the Google Display Network. You’ll use viewable CPM bidding to make sure you only pay when your ads are able to be seen. Existing CPM bids will be converted to vCPM automatically, but it’s best to update your bids since viewable impressions are potentially more valuable.

Read more here: https://support.google.com/adwords/answer/6310?hl=en

 

 

 

Why is it beneficial to include a text ad in the same ad group as an image ad when advertising on the Display Network?

 

 

It ensures maximum coverage because some publishers don’t accept all ad formats

 

Text ads don’t perform as well on the Display Network

 

It ensures one of the ad formats will win the auction and show on a publisher site

 

Image ads don’t perform as well on the Display Network

 

Explanation:

 

To reach people with easily customizable messaging, use text ad formats on the Display Network. Text ads are sizeless, so they can run in just about any ad space. The AdWords team is constantly making design changes to help make your text ads more effective.

 

 

 

For an advertiser focused on branding, what are the key success metrics?

 

• Reach and frequency

 

• Clicks and Impressions

 

• Cost-per-conversions

 

• Conversion Rate

 

Explanations:

 

By analyzing reach and frequency data, you can estimate how many people saw your ads and how many times they saw them over a certain period of time. Note, that this measure is an estimate as google uses cookies and counts individual browsers, not people or IP’s. Some people use more than one browser or computer, and some people share browsers.

If your main goal is to raise awareness and visibility of your product, service, or cause, you’ll first want to determine whether your main goal is to increase traffic to your website or encourage customers to interact with your brand.

Once you establish the goals of your branding campaign, you can then measure success by monitoring impressions, conversions, and other statistics.

Reach and frequency: Reach is the number of visitors exposed to an ad. Increased reach means that an ad is exposed to more potential customers, which may lead to increased awareness. Frequency is the average number of times a visitor was exposed to an ad over a period of time.

Read more here: https://support.google.com/partners/answer/6172653?hl=en

 

 

 

True or False: An advertiser can target mobile apps via Google Ads.

 

False

 

True

The old name of the question is:

True or False: An advertiser can target mobile apps via AdWords.

 

Explanations:

 

You can reach a growing audience of people using mobile phones and tablets by showing your ads in apps. Choose to let AdWords match your ad to apps for you through the Display Network, or target particular app categories.

Read more here: https://support.google.com/adwords/answer/1722057?hl=en