Certification Answers

We help you to pass your exams

EN FR ES DE IT PT RU PL NL TR JA

CertificationAnswers

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

By

 

You’d like to show your ads to users searching for custom t-shirts. Which targeting method can you use?

 

 

  • Keyword targeting

 

  • Audience targeting

 

  • Location and language targeting

 

  • Device targeting

 

 

Explanation:

 

Display Network keywords help you connect your campaigns to likely buyers. Keywords are one of the targeting options on the Display Network. Sometimes your ads may show on placements that seem unrelated to your keywords. Depending on your keyword setting, your ads instead may show to audiences based on their recent browsing history or other factors, rather than the content of the page they’re currently viewing.
Read more here: https://support.google.com/adwords/answer/2453986

 

 

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

By

 

You are leading a brand awareness campaign for a car company, and you’d like to create buzz for your new model. Which metrics do you need to look at in your reports?

 

 

Clickthrough rate and cost-per-click

 

Conversion delay and cost-per-acquisition

 

Impressions, reach, frequency

 

Impressions and conversions

 

 

Explanation:

 

Once you’ve established your branding campaign’s goals, you can choose the best places to show your ads, and then measure success by monitoring impressions, conversions, and other statistics. Reach is the number of visitors exposed to an ad. Increased reach means that an ad is exposed to more potential customers, which may lead to increased awareness. Frequency is the average number of times a visitor was exposed to an ad over a period of time.
Read more here: https://support.google.com/adwords/answer/1722064

 

 

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

By

 

There’s no one recommended bid amount that works best for everyone. Which factors do you need to consider when choosing a bid amount? (Select 3)

 

 

Your campaign type

 

Cost of your keywords

 

Competitors’ products

 

Your profits

 

 

Explanation:

 

If you’re just starting out in AdWords, you’ll want to go with a budget and bid amount that you’re comfortable with.First things first: there’s no single recommended bid amount that works perfectly for everyone. The right bid for you will depend on:

Your campaign type

The cost of your keywords

The success of your keywords

Most people starting out in AdWords use cost-per-click (CPC) bidding to pay for each click on their ads. With this option, you set a maximum cost-per-click bid (max. CPC bid) that’s the highest amount that you’re willing to pay for a click on your ad.

Read more here: https://support.google.com/adwords/answer/2471184

 

 

What happens as a result of a search campaign consistently meeting its daily budget?

By

 

What happens as a result of a search campaign consistently meeting its daily budget?

 

 

  • Accelerated ad delivery

 

  • Higher average cost-per-clicks (CPCs)

 

  • Fewer sites targeted at once

 

  • Missed potential ad impressions

 

Explanations:

 

It’s a repeating explication.You set an average daily budget for each AdWords campaign, and then the system will aim to show your ads as much as possible until your budget is met. Means, ads simply stop and you miss potential impressions if your campaign consistently meeting its daily budget

 

AdWords shows recommended budgets for campaigns that repeatedly meet their daily budget but have the potential to earn more clicks and impressions

Read more here: https://support.google.com/adwords/answer/2375418?hl=en

 

 

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

By

 

To raise awareness of what you’re advertising without limiting who might see your ads, you should:

 

  • set a mobile bid adjustment to reach more customers on mobile devices

 

  • set a topic bid adjustment to show your ads on multiple pages about a specific topic

 

  • add multiple targeting methods and use the “Target and bid” setting

 

  • add multiple targeting methods and use the “Bid only” setting

 

Explanations:

 

“Bid only” doesn’t restrict your ads to showing for the targeting method you’ve selected

 

Doesn’t restrict your ads to showing for the targeting method you’ve selected

Read more here:  https://support.google.com/adwords/answer/1209882?hl=en

Source