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If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

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If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

 

 

You don’t need to select marketing objective in this case

 

Build awareness

 

Drive action

 

Influence consideration

 

 

Explanation:

 

There are three types of marketing objectives:

  • Build awareness
  • Influence consideration
  • Drive action

When to use “Drive Action” Marketing objective:

  • Finding customers very close to making a purchase decision, for example those who have completed a contact form or downloaded a whitepaper
  • Selling an established product or service
  • Closing a sale or conversion with customers who are ready to act

Types of featured in this objective: Features that start the purchasing or conversion process, such as remarketing and Conversion Optimizer bidding.
Read more here: https://support.google.com/adwords/answer/6175956

 

 

An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

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An advertiser wants to increase the Quality Score of a low–performing keyword. Which approach would you recommend?

 


Repeat the keyword as many times as possible in the ad text.

 

Delete the keyword and add the keyword to the campaign again

 

Modify the ad associated with that keyword to direct to a highly-relevant landing page

 

Increase the daily budget for the campaign in which the keyword is located

 

Explanations:

 

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions. You can see your Quality Score (Quality Score is reported on a 1-10 scale and its components (expected clickthrough rate, ad relevance, and landing page experience) in your keywords’ “Status” column. The more relevant your ads and landing pages are to the user, the more likely it is that you’ll see higher Quality Scores. Quality Score is an aggregated estimate of your overall performance in ad auctions, and is not used at auction time to determine Ad Rank

 

It’s time to identify poor-performing keywords and make them work harder for you. You’ll want to improve the relevance of your keywords to help boost their Quality Scores, or modify the match type for ones that aren’t helping you meet your advertising goals, or delete duplicate keywords in your account. You can also filter your performance data to find low-performing keywords.

Read more here: https://support.google.com/adwords/answer/2453976?hl=en

 

 

In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

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In order to use target cost–per–acquisition (CPA) bidding, an advertiser must:

 

 

be using viewable cost-per-thousand-impressions (vCPM) bidding, with a certain number of viewable impressions in the previous 30 days

 

be opted into the Search Network

 

have a certain number of conversions in the previous 30 days

 

be opted into the Search Network and YouTube

 

Explanations:

 

Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns and ad groups. To maximize results and give machine learning algorithms enough data to make informed bidding decisions, Google recommends that you have at least 30 conversions in the past 30 days.

 

Before you can set up a Target CPA bid strategy, your campaign will typically need to meet the following requirements:

  • You’re already tracking conversion data in your AdWords account. You can do so by either setting up conversion tracking or cross-account conversion tracking (MCC accounts), or by importing your goals and transactions data from Google Analytics.
  • The ad group or campaign has received 15 conversions in the last 30 days. This conversion history enables the system to make accurate predictions about your future conversion rate. So, the more data we have, the more accurate we can be.
  • The ad group or campaign has received conversions at a similar rate for at least a few days.

Read more here: https://support.google.com/adwords/answer/6268632?hl=en

 

Source

 

 

Each campaign in your AdWords account should have a single:

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Each campaign in your AdWords account should have a single:

 

  • maximum cost-per-click (max. CPC) bid

 

  • landing page

 

  • business goal

 

  • ad group

 

Explanations:

 

AdWords is a powerful online advertising tool, and there are lots of ways that you can use it to reach your goals. Depending on how you set up and run your campaign, you can set yourself up for success and use online advertising in a way that gets you maximum results.So as you approach creating advertising campaigns and start using AdWords, it’s important to plan out your online advertising goals and business

 

With AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.

Read more here: https://support.google.com/partners/answer/6172648?hl=en

 

 

In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

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In your next campaign you’d like to show images of your products in your ads. What campaign type do you choose?

 

 

Search Network with Display opt-in

 

Search Network

 

Video Network

 

Display Network

 

 

Explanation:

 

The Display Network allows you to create various types of ads such as responsive, interactive, image, video and mobile ads, and show them to millions of new viewers across the web.
Read more here:

 

 

Higher Quality Scores typically result in:

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Higher Quality Scores typically result in:

 

 

higher costs and lower ad positions

 

lower costs and better ad positions

 

less overall impressions

 

faster delivery of daily budget

 

Explanation:

 

  • Ad auction eligibility: Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all.
  • Your actual cost-per-click (CPC): Higher quality ads can often lead to lower CPCs. That means you pay less per click when your ads are higher quality.
  • Ad position: Higher quality ads lead to higher ad positions, meaning they can show up higher on the page.

Read more here: https://support.google.com/adwords/answer/2454010?hl=en