CertificationAnswers

 

You would choose to advertise on the Search Network if you wanted to:

 

 

  reach customers browsing websites related to your business

 

  reach customers while they’re searching for your products or services

 

  choose the types of websites where you want your ads tos how

 

  choose from a range of ad formats, like video and image ads

 

Explanation:

 

The Google Search Network is a group of search-related websites or apps where your ads can appear. When you advertise on the Google Search Network, your ad can show next to search results when someone searches with terms related to one of your keywords.

Read more here:https://support.google.com/adwords/answer/1722047

 

A Search Network campaign may be a good option for you if you meet one or more of the following criteria:

• You want your ads to appear near Google search results
• You only want to reach customers searching for your specific product or service

Read more here: https://support.google.com/adwords/answer/2497941?hl=en

 

Source

 

 

 

 

What’s one of the main benefits of using ad extensions?

 

• Extensions increase your reach by showing your ad on more advertising networks

 

• Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent

 

• Extensions provide additional information to make your ads more relevant to customers

 

• Extensions are automated so you don’t have to create your ads

 

Explanation:

 

Ad extensions are a type of ad format that show extra information (“extending” from your text ads) about your business. Some can be added manually and others are automated. Similar to higher ad positions, ad extensions give your ad more prominence on the search results page. This additional prominence has two main benefits: ad extensions tend to improve your ad’s visibility, also ad extensions often increase your total number of clicks by improving the clickthrough rate (CTR) of your ads. They provide valuable ways for users to learn more about your business or interact with your ad, such as making a phone call to your business or providing more links to your website.

 

Better return on investment: Extensions can help improve the clickthrough rate (CTR) of your ads. More clicks means more customer traffic.

Read more here: https://support.google.com/adwords/answer/2375499

 

 

 

Your client’s campaign is consistently meeting its average daily budget. What should you do to maximize your client’s budget throughout all hours of the day?

 

 

Increase the maximum cost-per-click (CPC) bid

 

Change the ad delivery method from “Accelerated” to “Standard”

 

Lower the daily budget amount

 

Pause the campaign to stop showing ads and accruing costs

 

Explanation:

 

Accelerated delivery tries to show your ads more quickly until your budget is reached. With this option, your ads can stop showing early in the day if your budget is spent.

 

Accelerated delivery is likely to use up your campaign’s daily budget early in the day. This is because accelerated delivery shows your ads until your budget is reached. “Standard delivery” is more optimized, which means that the delivery of your ads is spread more evenly throughout the day.

Read more here: https://support.google.com/adwords/answer/2375418?hl=en

 

 

 

Tom wants to promote his windshield repair company’s emergency service by reaching people when they’re searching for help. Which campaign type is a good fit?

 

“Search Network with Display Opt-in”

 

“Shopping”

 

“Search Network”

 

“Display Network”

 

Explanations:

 

Again, many online tutorials give you a wrong answer. There are no need to select Display Network if you don’t need it, as in most cases you won’t be using your budget in the most efficient way. “Emergency” and “searching for help” points to Search network and only Search Network.

 

Search Network campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information. When someone is intentionally seeking out a product or service like yours, they’re much more likely to find your ad helpful, and click it.

A Search Network campaign may be a good option for you if you meet one or more of the following criteria:

• You want your ads to appear near Google search results
• You only want to reach customers searching for your specific product or service

Read more here: https://support.google.com/adwords/answer/6340430?hl=en