CertificationAnswers

 

An advertiser selling airline tickets has designed an image ad with drop–down menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

 

 

• perform well on the Display Network because it contains relevant information

 

• perform poorly on the Display Network because it will frustrate people

 

• be resized on the Display Network because it lacks animation elements

 

• be disapproved because it mimics a function the ad can’t perform

 

Explanations:

 

Ads should be relevant and useful for users. If your ad mimics a function that ad can’t perform it will violate Google policies and ad will be disapproved.

Using mimicking functions/animations are restricted under Google Display Network display ad policies.

Read more here: https://support.google.com/partners/answer/2768633?hl=en

Source

 

 

 

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

 

watches the ad twice in a row

 

hovers their finger over the ad for at least 2 seconds

 

watches the ad for at least 2 seconds

 

expands or interacts with the ad

 

Explanations:

Lightbox ads are expandable, rich media display ads that run across the Google Display Network. engagements are charged when the user engages with the ad. For expandable ad spaces, “user engagement” means that the user hovers, clicks, or taps to expand and the ad has time to load and be seen. For pre-expanded ads (like interstitials), “user engagement” means that the user interacts with the ad after it displays.

 

Engagements are charged when the user engages with the ad. For expandable ad spaces, “user engagement” means that the user hovers, clicks, or taps to expand and the ad has time to load and be seen. For pre-expanded ads (like interstitials), “user engagement” means that the user interacts with the ad after it displays.

Read more here:  https://support.google.com/adwords/answer/6379520?hl=en&ref_topic=3121943
Source

 

 

 

Which automatically expands your reach based on your campaign’s conversion history to help get as many conversions as possible?

 

 

Conservative targeting

 

Aggressive targeting

 

Google Analytics

 

Ad Preview and Diagnosis tool

 

Explanation:

 

There are two types of Targeting optimization: “conservative” and “aggressive” (known also as Display Campaign Optimizer).

“Aggressive” targeting optimization relies on Google algorithms to predict, test, and optimize targeting based on your campaign’s historic data. If your campaign doesn’t have at least 15 conversions per month, you won’t be able to use “aggressive” targeting (Display Campaign Optimizer) in your ad groups.

Read more here: https://support.google.com/adwords/answer/190596?hl=en

 

 

 

 

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?

 

• Search Network
• Search Network with Display opt-in
• Display Network
• Search Network with YouTube opt-in

 

The old name of this question is:

Your client wants to place image and video ads on a wide variety of websites so people will see them while browsing those sites. Which type of AdWords campaign would be best for that?

 

Explanation:

 

“Display Network only” campaigns are best if you’d like to show ads on websites and apps when your keywords are related to the sites’ content. You can’t use image and video ads on Search Network.

 

With a Display Network only campaign, your ads can show throughout the Google Display Network. This campaign type works by matching your ads — including text, image, rich media, and video ads — to websites and other placements, like YouTube and mobile apps, with content related to your targeting.

Read more here:  https://support.google.com/partners/answer/6123890?hl=en
Source

 

 

 

If you’re using remarketing to reach people who’ve used your mobile app, they see your ads:

 

while using other mobile apps on the same mobile or tablet device

 

while browsing and using Google Maps

 

when they enter search terms for products like yours on a mobile device

 

each time they re-use your mobile app

 

Explanations:

 

Remarketing lets you show ads to people who have installed your mobile app, and there are a couple different types of “Mobile app users” remarketing lists. In general, they allow you to show ads to people who are already users of your app while they use other apps on the Display Network.

 

Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

Remarketing for mobile apps: Show ads to people who have used your mobile app or mobile website as they use other mobile apps or browse other mobile websites

Read more here: https://support.google.com/adwords/answer/2453998?hl=en

 

 

 

If your client runs a car dealership and wants to increase brand awareness among auto enthusiasts, which bidding type would you suggest?

 

 

A) Cost-per-day (CPD)

 

B) Target cost-per-acquisition (CPA)

 

C) Viewable cost-per-thousand impressions (vCPM)

 

D) Cost-per-view (CPV)

 

 

Explanation:

 

If you’re interested in increasing your brand awareness, the Google Display Network offers you the chance to connect with customers at the right time and place on thousands of websites worldwide. You can use placement targeting in AdWords to help reach a relevant audience for your brand, using rich-media ad formats and CPM bidding

Read more here: https://support.google.com/adwords/answer/1722100?hl=en