CertificationAnswers

 

On the Display Network, enhanced cost–per–click (ECPC) automatically:

 

 

sets bids to maximize your conversion value while trying to reach an average return on ad send

 

sets bids to help you get as many conversions as possible

 

sets bids to help you get the most clicks within your target spend amount

 

adjusts your manual bid up or down based on each click’s likelihood to result in a conversion

 

 

Explanations:

 

A bid strategy that adjusts your cost-per-click (CPC) to help maximize conversions. ECPC combines manual bidding with a Smart Bidding strategy, like Target CPA or Target ROAS. This strategy raises your manual bids in situations that seem more likely to lead to a sale or other conversion on your website, and lowers your bid for situations that seem less likely to lead to a conversion.

 

Enhanced cost-per-click (ECPC) is a bidding feature that raises your bid for clicks that seem more likely to lead to a sale or conversion on your website. That helps you get more value from your ad budget. If you’re not yet using Manual CPC bidding for this campaign, choose Manual CPC bidding from the drop-down, and check the Enabled Enhanced CPC option.

Read more here:  https://support.google.com/adwords/answer/2464964?hl=en

 

 

 

In-market audience targeting consists of people:

 

 

• who are currently researching options and actively considering buying a product or service like yours

 

• who are interacting with contextually relevant content

 

• whom you’ve reached through remarketing

 

• who are in your overall target demographic group

 

Explanations:

 

Targeting in-marketing audiences lets you find customers who are in the market, which means that they are researching products and are actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages. These audiences are designed for advertisers focused on getting conversions from customers most likely to make a purchase. In-market audiences can help drive remarketing performance and reach consumers close to completing a purchase.

 

Select from these audiences to find customers who are in the market, which means that they are researching products and are actively considering buying a service or product like those you offer. In-market audiences are available to advertisers in all AdWords languages.

Read more here: https://support.google.com/adwords/answer/2497941?hl=en

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Hayley’s client wants to drive sales of her new cookbook that’s about gluten–free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

 

 

the keywords and bid match

 

the keywords and topics match

 

only the keywords match

 

only the topics match

 

Explanations:

 

If you target keywords and topics in the same ad group, your keywords will be considered first when Google decides where to show your ads. Your ads won’t be eligible to appear on pages that don’t match your keywords — even if these pages are related to the topics that you’ve chosen.

 

Restricts your ads to showing for the targeting method you’ve selected, like keywords.

Read more here:  https://support.google.com/adwords/answer/1209882?hl=en
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Your client who sells sports shoes might choose to target a custom affinity audience if he wants to:

 

reach men, women, and children of all ages who need any kind of athletic shoes

 

reach shoppers who are ready to buy right away

 

increase brand awareness

 

sell high-end running shoes to competitive marathon runners

 

Explanation:

 

With custom affinity audiences, advertisers can create audiences that are more tailored to their brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead. With custom affinity audiences, the shoe company can define this audience by: using free form interests entered as keywords; and/or using URLs as a proxy for interest bundles.

Read more here:  https://support.google.com/adwords/answer/2497941?hl=en
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In order to use remarketing with Google Analytics, you need to:

 

• have a goal conversion rate of 20%
• have a goal conversion rate of 30%
• have at least one active AdWords account
• have your Google Analytics and AdWords accounts linked

 

Explanations:

 

To use your Google Analytics tag instead of the AdWords remarketing tag, you’ll need to have the following:

• Google Analytics tag on your website
• Linked AdWords and Google Analytics accounts (when linking your accounts, you’ll need administrative access to the AdWords account and edit access to the Google Analytics account)
• Remarketing and advertising features enabled in Google Analytics

For detailed instructions, see Enable remarketing and advertising reporting features in Google Analytics 

Read more here: https://support.google.com/adwords/answer/2476688?hl=en
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If an advertiser chooses to run ads in image formats, Google will:

 

• display these ads on the Search Network
• charge an additional fee to serve these ads
• require that cost-per-thousand impressions (CPM) bidding be used
• display these ads on the Display Network

 

Explanation:

Image and Video formats are available only on Display Network.

 

Display is your chance to engage users with appealing ad formats. Text, image, video, or rich media formats can appear on the Display Network. Color and motion attract attention. Animation or video can tell a story. The AdWords Display Network makes it possible.

Read more here: https://support.google.com/adwords/answer/2404190