CertificationAnswers

Frequency capping limits the number of times:

September 28, 2018 By CertificationAnswers

Frequency capping limits the number of times:

your ads appear during the designated days and house that you set

your ads appear to the same person on the Display Network

your ads appear to users with the same IP address

your ads appear to the same person on the Search Network

Explanations:

Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network When you turn on frequency capping for a campaign, you set a limit for the number of impressions you will allow an individual user to have per day, per week, or per month. You also choose whether the limit applies to each ad, ad group, or campaign. Note: Google uses cookies and in fact calculates different browsers, not people or IP addresses.
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If a display ad appears “above the fold,” this means that it:

September 28, 2018 By CertificationAnswers

If a display ad appears “above the fold,” this means that it:

can be viewed in the upper portion of the page without scrolling

will appear at the top of each page of the website

will appear anywhere on the front page of the website

takes up more than 20% of the webpage

Explanation:

If an ad is immediately visible after page load then it is considered above the fold. If you have to scroll down to see the ad then it is below the fold.
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Remarketing is targeting ads to people who’ve already visited:

September 28, 2018 By CertificationAnswers

Remarketing is targeting ads to people who’ve already visited:

multiple websites on the Display Network
your website after they’ve search on Google
your website as they browse websites and use apps on the Display Network
competitors’ websites multiple times

Explanations:

Remarketing lets you show ads to people who’ve visited your website or used your mobile app. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads across their different devices.

Remarketing lets you show ads to people who have visited your website or used your mobile app before. When people leave your website without buying anything, for example, remarketing helps you reconnect with them by showing relevant ads as they browse the web, as they use mobile apps, or as they search on Google.

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

September 28, 2018 By CertificationAnswers

When reviewing her display campaign, Gina sees that her clickthrough rate is higher on weekdays from 10 a.m. to 1 p.m. Which feature could help her be more efficient with her advertising during this time?

IP Exclusion

Bid adjustments

Frequency capping

Ad rotation

Explanation:

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search.

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

September 28, 2018 By CertificationAnswers

An advertiser using viewable cost–per–thousand impressions (vCPM) bidding wants to maximize exposure on a specific set of sites selected for a new campaign. Which is a best practice when setting up the campaign?

Set bids at the ad group or campaign level

Choose websites that represent a variety of themes

Set bids on individual placements

Create a campaign for each website

Explanations:

If you want to set bids for an individual targeting method in your ad group, you can use custom bids. These are max. CPC (or max. vCPM) bids that you set. If you enable custom bids for placements, for example, you can set max. CPC bids on individual placements that you add.

Get more (or less) traffic from placements by setting individual placement bids:

If you find that advertising on a specific site works well, you may decide to increase your bid for just that one site to be more competitive and increase your potential exposure on that site.

Doesn’t restrict your ads to showing for the targeting method you’ve selected

Read more here: https://support.google.com/adwords/answer/1209882?hl=en
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An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

September 28, 2018 By CertificationAnswers

An advertiser notices that a Display campaign is receiving a large number of conversions at certain times and days of the week. Which feature would help this advertiser maximize the number of conversions received at the campaign’s current budget?

A) Bid Optimizer

B) Ad rotation

C) Ad scheduling

D) Frequency capping

Explanation:

Ad Scheduling (also known as “day parting”) lets you tell Google exactly when you want your ads to run, and more importantly, when you do not want them to run. In addition, more advanced users can automatically modify their bids based on time-of-day and day-of-week cycles in campaign performance.

Ad Scheduling can help you with improving ROI for your display campaigns by ensuring that your ads show at times where it performs the best. For example, if you notice that you are getting the most conversions from Monday to Friday and nothing on Saturday and Sunday, you can schedule your ads to appear only during those times so that you are maximizing your ad’s performance with your given budget.