CertificationAnswers

 

You’d like to show your ads to customers who live in a specific region or country and speak German. Which targeting method can you use?

 

Device targeting

 

Audience targeting

 

Keyword targeting

 

Location and language targeting

 

Explanation:

 

Display Network keywords help you connect your campaigns to likely buyers. Keywords are one of the targeting options on the Display Network. Sometimes your ads may show on placements that seem unrelated to your keywords. Depending on your keyword setting, your ads instead may show to audiences based on their recent browsing history or other factors, rather than the content of the page they’re currently viewing.
Read more here: https://support.google.com/adwords/answer/2453986

 

 

 

If John is setting up a new video campaign, which manual bidding strategy should he use?

 

Cost-per-thousand-viewable impressions

 

Cost-per-click

 

Cost-per-view

 

Cost-per-engagement

 

Explanation:

 

Cost-per-view (CPV) bidding is the default way to set the amount that you’ll pay for your TrueView video ads (when created with AdWords). With CPV bidding, you’ll pay for video views and other video interactions (such as clicks on the call-to-action overlays, cards and companion banners), whichever comes first.
Read more here: https://support.google.com/adwords/answer/2472735

 

 

 

What is your advertising objective if you’ve just launched a product and would like to show your ads to a varied group of consumers?

 

Drive action

 

Drive loyalty

 

Build awareness

 

Influence consideration

 

Explanation:

 

There are three types of marketing objectives:

• Build awareness
• Influence consideration
• Drive action

When to use “Build awareness” Marketing objective:

• Starting a new business or product
• Expanding your business into a new area
• Introducing customers to what you offer

Types of featured in this objective: Features that help you reach a broad consumer audience and maximize your exposure, such as demographic targeting, affinity audience targeting, and viewable CPM bidding.
Read more here: https://support.google.com/adwords/answer/6175956

 

 

 

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results?

 

 

Cost-per-enagement (CPE)

 

Enhanced cost-per-click (ECPC)

 

Cost-per-view (CPV)

 

Viewable cost-per-thousand impressions (vCPM)

 

Explanation:

 

The bid strategy that you need to select when setting up your campaign to get the required results is Enhanced Cost-Per-Click (ECPC). This assists in getting additional conversations through manual bids.  Manual bids are automatically adjusted for clicks that tend to promote a conversation or sale on the website. To use the ECPC feature, the conversion tracking feature must be enabled.

 

If you’d like to pay only for ad impressions measured as viewable, you can with viewable cost-per-thousand impressions (viewable CPM). Cost-per-thousand viewable impressions (vCPM): This is a manual bidding strategy you can use if your ads are designed to increase awareness, but not necessarily generate clicks or traffic. It lets you set the highest amount you want to pay for each 1,000 viewable ad impressions on the Google Display Network.

Read more here: https://support.google.com/adwords/answer/2472725

 

 

 

You are interested in understanding how campaigns are driving traffic to your site. What metric would you look at to see how often people who see your ad end up clicking it?

 

Clickthrough rate

 

Cost-per-acquisition

 

Cost-per-click

 

Conversion

 

Explanation:

 

A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR) can be used to gauge how well your keywords and ads are performing.
Read more here: https://support.google.com/partners/answer/2615875

 

https://www.youtube.com/watch?v=0y2uE3vksJw

 

 

Which bidding strategy should use you if you want to increase revenue from your ad spend?

 

 

Maximize clicks

 

Enhanced cost-per-click (ECPC)

 

Target cost-per-action (CPA)

 

Target return on ads spend (ROAS)

 

Explanation:

 

Target ROAS lets you bid based on a target return on ad spend (ROAS). This AdWords Smart Bidding strategy helps you get more conversion value or revenue at the target return-on-ad-spend (ROAS) you set. Your bids are automatically optimized at auction-time, allowing you to tailor bids for each auction.

Read more here: https://support.google.com/adwords/answer/6268637

 

The bidding strategy you should use if you want to increase revenue from your ad spend is Target ROAS.

Target ROAS (Return On Ad Spend) is an adwords smart bidding strategy that allows bidding to take place on a target return on ad spend basis. This gets you more revenue or conversion value at the target RAOS set by you. To use this bidding strategy, a campaign must have a minimum of 15 conversions in the past one month.