CertificationAnswers

 

Jackie is an advertiser who wants to reach people by using both remarketing and Product Listing Ads. What’s the best targeting strategy for her?

 

1.  A)  Create one ad group targeted to both remarketing and Shopping
2.  B)  Create separate remarketing and Shopping campaigns
3.  C)  Create a combined remarketing and Shopping campaign
4. D)  Create two ad groups: one targeted to remarketing and the other to Shopping 

or

 

Jackie is an advertiser that wants to target by using both Remarketing and Product Listings. What is the best targeting strategy for Jackie to execute this?

 

• A) Create one ad group targeted to both “Display – Remarketing” and “Search – Product Listings”
• B) Create two campaigns: one targeted to “Display – Remarketing” and the other targeted to “Search – Product Listings”
• C) Create one campaign targeted to both “Display – Remarketing” and the other targeted to “Search – Product Listings”

 

Explanations:

 

You can use remarketing lists in shopping campaign what makes this question little confusing. However it’s a good practice separate campaign with different behavior.

 

Segregation is the best way to keep control over campaign. I often experience the conflicts if I keep campaigns of two different behaviour and goals together in single campaign.
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Which feature could help advertisers determine if the clicks they are receiving on the Display Network are valuable?

 

• Position Preference
• IP Exclusion Tool
• Conversion Tracking
• Keyword diagnosis

 

The old name of this question is:

Which feature could help advertisers determine if the clicks they are receiving on the Google Display Network are valuable?

 

Explanation:

 

Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.

 

With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more.

Read more here: https://support.google.com/adwords/answer/1722054?hl=en

 

 

 

What is the reach of the Google Display Network?

 

Over 60 percent of global internet users

 

Over 40 percent of global internet users

 

Over 50 percent of global internet users

 

Over 90 percent of global internet users

 

Explanation:

 

The Google Display Network reaches over 90 percent of internet users worldwide — that’s a lot of opportunity to reach your customers if you know how to target them. Within the vast reach of the Display Network, meet your advertising goals by focusing your campaign. To do so, use settings and targeting, which can get your ads seen by the people most important to your business

Read more here:

• Open>> https://academy.exceedlms.com
• Course: AdWords Display Certification
• Topic: Target with the Display Network

 

 

 

Your budget is $500 a month, your goal is to drive visits to your site, and your average sale price is around $10. Which bidding strategy is best for you?

 

Focus on conversions

 

Focus on clicks

 

Focus on engagement

 

Focus on impressions

 

Explanation:

 

Focus on clicks. Use CPC bidding to drive clicks to your site. Determine a competitive bid for each keyword by using a tool like the Keyword Planner.
Read more here:

• Open>> https://academy.exceedlms.com
• Course: AdWords Display Certification
• Topic: Determine a good bidding strategy

 

 

 

You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?

 

 

Conversion

 

Impression

 

Cost-per-click

 

Clickthrough rate

 

 

Explanation:

 

When a click leads to sale or to a desired action, it is called conversion. It can be a completely filled form, app download, sign-up for newsletter or clicking to a button. Conversion can be tracked using conversion tracking mechanism.

 

 

 

Your client Alexa, who sells wedding accessories, is running a text ad on the Display Network. What might Google automatically include in her ads?

 

A promotion from a related business, like a bakery

 

A photo of a bride

 

A map showing her business location

 

A quotation about falling in love

 

Explanation:

 

Rich media text ads boost their impact with images. Google may supplement rich media text ads with your logo as supplied from your Google+ accounts, or with images from other third-party sources to increase the performance of these ads. This ad format’s color palette is selected to match the logo or image used in your ad.

 

This exercise comes under “Native text ads”.

Native text ads: This text ad integrates with the look, feel and content of a publisher’s site. To increase the performance of native text ads, we may supplement them with your logo found in your Google+ accounts, or with images from other third-party sources.

Read more here:  https://support.google.com/adwords/answer/6341322?hl=en-GB

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