CertificationAnswers

 

Viewable cost–per–thousand impressions (vCPM):

 

 

applies to all ads that appear in Google Search and on the Display Network

 

lets you pay only for the impressions that become viewable

 

lets you bid based on AdWords’ projected views of your ad

 

counts an ad as “viewable” when 75% of it is visible on the screen for 5 seconds or more

 

Explanation:

 

If you’d like to pay only for ad impressions measured as viewable, you can with viewable cost-perthousand impressions (viewable CPM). An ad is counted as “viewable” when 50 percent of your ad shows on screen for one second or longer for display ads and two seconds or longer for video ads. You can select Viewable CPM as a bid strategy when you choose CPM bidding for your “Display Network only” campaign.

Read more here: https://support.google.com/adwords/answer/3499086?hl=en

 

 

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bids or ads. Which category describes the users that visited your homepage, but didn’t move any further into your site?

 

 

Product page visitors

 

Past converters

 

Category page visitors

 

Homepage visitors

 

 

Explanation:

 

Homepage visitors: They’ve visited your homepage but nothing more — this is the lightest interaction visitors can have. Limit your message to what your brand has to offer. Read more here:

• Open>> https://academy.exceedlms.com
• Course: AdWords Display Certification
• Topic: Remarket with the Display Network

 

 

 

Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

 

• Video ads
• Display Ads
• Rich media ads
• Text ads

 

Explanation:

You can use Text ads on the Display Network also. To reach people with easily customizable messaging, use text ad formats on the Display Network. Text ads are sizeless, so they can run in just about any ad space. The AdWords team is constantly making design changes to help make your text ads more effective

 

 

What is your advertising objective if you want to ensure your content catches the eye of the people who want what you offer?

 

 

Drive action

 

Build awareness

 

Influence consideration

 

Drive loyalty

 

Explanation:

 

There are three types of marketing objectives:

• Build awareness
• Influence consideration
• Drive action

When to use “Influence Consideration” Marketing objective:

• Selling a product that requires that you educate your customer
• Selling a product you want to differentiate from what similar advertisers offer
• Encouraging customers to explore what you offer

Types of featured in this objective: Features that help researching customers find potential product options, such as in-market audience targeting and engagement ads.
Read more here: https://support.google.com/adwords/answer/6175956

 

 

 

Where can you place a client’s image and video ads?

 

 

On the Search Network and YouTube

 

On the Search and Display Networks

 

On the Search Network only

 

On the Display Network only

 

 

Explanations:

 

Display is your chance to engage users with appealing ad formats. Text, image, video, or rich media formats can appear on the Display Network. Color and motion attract attention. Animation or video can tell a story. The AdWords Display Network makes it possible.

 

Engage users with appealing ad formats: Text, image, video, or rich media formats can appear on the Display Network.

Read more here: https://support.google.com/adwords/answer/2404190?hl=en

 

 

 

An advertiser who wants to target specific categories of video content on the Display Network should:

 

• add the keyword “video” to the campaign

 

• add a remarketing list to the campaign

 

• use AdWords for video

 

• create a Search Network with Display Select campaign

 

or

 

• target the Search Network
• use video ads
• add a call-to-action (CTA) overlay to the ads
• add the keyword “video” to the campaign

 

Explanation:

 

In AdWords, you can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites. Available video ad formats include: TrueView in-stream ads, TrueView video discovery ads, and bumper ads. While video ad content must be hosted on YouTube, video ads can appear on YouTube and on video partner sites and apps across the Display Network, including on tablets and mobile devices (depending on your format and settings).
Source

 

You can create compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites.
Read more here: https://support.google.com/adwords/answer/2375464