Certification Answers

We help you to pass your exams

EN FR ES DE IT PT RU PL NL TR JA

CertificationAnswers

Which functionality applies to HTML5 ads?

By

Which functionality applies to HTML5 ads?

 

  • They’re easy to update but require plug-ins

 

  • They use interactive content stored in containers and rendered in browsers

 

  • They’re easy to update and don’t require plug-ins

 

  • They can’t be viewed on mobile devices

 

Explanations:

 

HTML5 has many new syntactical features. HTML5 comes with <audio>, <video> and <canvas> elements as well as integration of SVG content. With these new elements it will be very easy to integrate multimedia and graphical content to web without using flash and third party plugins. Also, HTML5 has an inbuilt capability to play audio and video and so we can bid goodbye to those plugin tags. Note, that starting in January 2017, AdWords will stop/stopped running display ads in the Flash format. HTML5 is already a common standard.

 

Which practice would be acceptable under Google’s editorial and technical requirements?

By

 

Which practice would be acceptable under Google’s editorial and technical requirements?

 

  • Including a generic phrase like “Buy products, click here”
  • Linking to a site that’s under construction
  • Promoting documented copyrighted content
  • Showing a URL that doesn’t accurately indicate the landing page, such as “google.com” taking people to gmail.com

 

Explanation:

Google restricts the promotion of copyrighted content. If you would like to promote copyrighted content and believe that you’re legally authorized to do so, you can send us your copyright documentation to be certified to advertise.
Source

 

 

SEMrush Technical SEO Exam Answers PDF

By

SEMrush Technical SEO Exam Answers PDF

SEMrush Technical SEO Exam Answers

To check and document your level of technical SEO knowledge.

You will be asked 34 questions.
You are allowed 40 minutes for the exam.
To pass the exam, you need to score at least 70%.

 

 

 

 

What is the best solution when you know the approximate time of maintenance work on your website?

Using the 503 status code with the retry-after header

Using the HTTP status code 200

Using the noindex directive in your robots.txt file

Using the 500 status code with the retry-after header

 

Choose three answers. What information can be found in an access-logfile?

The method of the request (usually GET/POST)

The request URL

The server IP/hostname

Passwords

The time spent on a URL

 

True or false? It is recommended to work with log files constantly, making it a part of the SEO routine rather than doing one-off audits.

False

True

 

Which HTTP code ranges refer to crawl errors? Choose two answers.

2xx range

3xx range.

5xx range

4xx range

 

Choose two statements that are right.

It is not a good idea to combine different data sources for deep analysis. It’s much better to concentrate on just one data source, e.g. logfile

Combining data from logfiles and webcrawls helps compare simulated and real crawler behavior

If you overlay your sitemap with your logfiles, you may see a lack of internal links that shows that the site architecture is not working properly

 

Choose two answers. Some disadvantages of ccTLDs are:

They have strong default geo-targeting features, e.g. .fr for French

They may be unavailable in different regions/markets

They need to be registered within the local market, which can make it expensive

 

Choose two http response status codes that will work where there is any kind of geographical, automated redirect. We are talking about international requests from different geographical regions.

301 and 303

302 and 301

302 and 303

 

You have site versions for France and Italy and you set up two hreflangs for them. For the rest of your end-users you plan to use the English version of the site. Which directive will you use?

<link rel=”alternate” href=”http://example.com/” hreflang=”x-default”/>

<link rel=”alternate” href=”http://example.com/en” hreflang=”uk”/>

<link rel=”alternate” href=”http://example.com/en” hreflang=”en-au”/>

 

True or false? The SEMrush Site Audit tool allows you only to define issues that slow down your website and does not give any recommendations on how to fix them.

True

False

 

Choose two optimization approaches that are useful for performance optimization:

Avoid using new modern formats like WebP

Asynchronous requests

Increase the number of ССS files per URL

Proper compression & meta data removal for images

 

True or false? Pre-fetch and pre-render are especially useful when you do not depend on 3rd party requests or contents from a CDN or a subdomain.

True

False

 

Fill in the blank. According to the latest statistics, 60% or more of all results for high volume keyword queries in the TOP-3 have already been moved over to run on ______

HTTP

HTTPS

FTP

 

What are the two valid statements with regard to the critical rendering path (CRP)?

The non-critical CSS is required when the site starts to render

There is an initial view (which is critical) and below-the-fold-content

CRP on mobile is bigger than on a desktop

The “Critical” tool on Github helps to build CCS for CRP optimisation

 

Choose the correct statement about mark-up

Invalid mark-up still works, so there’s no need to control it

Even if GSC says that your mark-up is not valid, Google will still consider it

Changes in HTML can break the mark-up, so monitoring is needed

 

Choose a valid statement about AMP:

Using AMP is the only way to get into the Google News carousel/box

AMP implementation is easy, there’s no need to rewrite HTML and build a new CSS

CSS files do not need to be inlined as non-blocking compared to a regular version

A regular website can never be as fast as an AMP version

 

Fill in the blanks. When you want to use _____, make sure they are placed in plain HTML/Xrobots tags. _____ injected by JavaScript are considered less reliable, and the chances are that Google will ignore them.

rel=amp HTML tags

hreflang tags

Canonical tags

 

Which type of mobile website version should you use to check if the “user agent HTTP header” variable is included to identify and provide the relevant web version to the right user agent?

Responsive web design

Independent/standalone mobile site

Dynamic serving

 

What elements should text links consist of to ensure the best possible SEO performance?

Anchor text, a-tag with href-attribute

Nofollow attribute, anchor text

a-tag with href-attribute, noindex attribute

 

What is link juice?

The number of links pointing at a certain page

The value a hyperlink passes to a particular webpage

Optimized website link hierarchy

 

What are two the most commonly known best practices to increase crawling effectiveness?

Multiple links to a single URL

Using linkhubs

Meta robots nofollow

Interlink relevant contents with each other

Internal, link-level rel-nofollow

 

Choose three statements referring to XML sitemaps that are true:

XML sitemaps must only contain URLs that give a HTTP 200 response

It is recommended to use gzip compression and UTF-8 encoding

There can be only one XML sitemap per website

XML sitemaps should usually be used when a website is very extensive

It is recommended to have URLs that return non-200 status codes within XML sitemaps

 

Choose a factor that affects the crawling process negatively.

Duplicate pages/content

A well-defined hierarchy of the pages

Content freshness

 

Choose two statements that are false about the SEMrush Audit Tool.

It can be downloaded to your local computer

It can’t audit desktop and mobile versions of a website separately

It provides you with a list of issues with ways of fixing

It allows you to include or exclude certain parts of a website from audit

 

What is the proper instrument to simulate Googlebot activity in Chrome?

Reverse DNS lookup

User Agent Overrider

User Agent Switcher

 

How often does the option to combine a robots.txt disallow with a robots.txt noindex statement make folders or URLs appear in SERPs?

Less than ones without noindex

Never

Occasionally

 

True or false? It is not possible to have multiple robots meta tags.

False

True

 

Choose two correct statements about a canonical tag:

It should point to URLs that serve HTTP200 status codes

It is useful to create canonical tag chaining

Each URL can have several rel-canonical directives

Pages linked by a canonical tag should have identical or at least very similar content

 

Fill in the blank. It’s not wise to index search result pages because _____.

Google prefers them over other pages because they are dynamically generated and thus very fresh.

they do not pass any linkjuice to other pages

those pages are dynamic and thus can create bad UX for the searcher

 

PRG (Post-Redirect-Get pattern) is a great way to make Google crawl all the multiple URLs created on pages with many categories and subcategories.

False

True

 

Choose the wrong statement.

It is important to have all sub-pages of a category being indexed

Proper pagination is required for the overall good performance of a domain in search results

rel=next and rel=prev attributes explain to Google which page in the chain comes next or appeared before it

Pagination is extremely important in e-commerce and editorial websites

 

You have two versions of the same content in HTML (on the website and in PDF). What is the best solution to bringing a user to the site with the full navigation instead of just downloading a PDF file?

Using the X-robots-tag and the noindex attribute

Introducing hreflang using X-Robots headers

Using the X-robots rel=canonical header

 

What does the 4XX HTTP status code range refer to?

Server-side errors

Client-side errors

Redirects

 

Check all three reasons for choosing a 301 redirect over a 302 redirect:

The rankings will be fully transferred to the new URL

Link equity will be passed to the new URL

To not lose important positions without any replacement

The new URL won’t have any redirect chains

 

When is it better to use the 410 error rather than the 404? Choose two answers:

When there is another page to replace the deleted URL

If the page can be restored in the near future

When the page existed and then was intentionally removed, and will never be back

When you want to delete the page from the index as quickly as possible and are sure it won’t ever be back

 

35

 

A Good Approach Is To Create Internal Competition. More Links To Different URLs Have The Same Anchor Text, Easier For Google Is To Differentiate Which Of Them Is The One URL On Your Domain To Be Ranked For The Given Keyword.

  • True
  • False

 

 

 

 

A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

By

 

A furniture store owner is creating her first Google Ads campaign. What’s the best way to group her products?

 

  • Separate them in ad groups based on what she thinks will sell best on the Search vs. the Display Network
  • Create a new campaign for every bed she sells in her store
  • Separate them in ad groups with themes like sofa beds, king-size beds, and queen-size beds
  • Group them in a single ad group

 

Explanation:

Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

 

For each ad group, pick a narrow theme and create ad groups around that theme. For each ad group, use keywords related to that theme. Consider also having your ads mention at least one of your keywords in its headline. This is because when someone searches for a term that matches your keyword, and they see one ad that mentions the keyword and another ad that doesn’t mention the keyword, they are more likely to think that the first ad is more relevant to what they’re searching for.

Read more here: https://support.google.com/adwords/answer/6372655?hl=en

 

 

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

By

 

Daley is managing multiple Google Ads accounts for a grocery store chain and using conversion tracking. What might make her daily Google Ads tasks simpler?

 

  • Using 1 conversion code snippet with cross-account conversion tracking
  • Using multiple conversion code snippets with single-account conversion tracking
  • Combining the accounts for streamlined reporting
  • Setting up automated conversion rules for both accounts

 

Explanation:

 

With AdWords conversion tracking, you can see how effectively your ad clicks lead to valuable customer activity, such as website purchases, phone calls, app downloads, newsletter sign-ups, and more. Depending on the type of conversion you’re tracking, the setup process is different, so the first step in setting up conversion tracking is choosing a conversion source, or where your conversions come from. To use cross-account conversions, you’ll need to have more than one AdWords account and a manager account that’s linked to those accounts.

 

If you have multiple AdWords accounts, you can track conversions across all of those accounts—hundreds of accounts, if you’d like—using a single conversion code snippet (also called a “tag”). This is possible with cross-account conversion tracking.

Read more here: https://support.google.com/adwords/answer/3030657?hl=en

 

 

You can use target cost-per-acquisition (CPA) bidding to help:

By

 

You can use target cost-per-acquisition (CPA) bidding to help:

 

get as many conversions as possible within your budget

 

get as many conversions as possible within a flexible budget range

 

get as many clicks as possible within your budget

 

generate more clicks than manual bidding would generate

 

Explanation:

Target CPA is an AdWords Smart Bidding strategy that sets bids to help get as many conversions as possible at the target cost-per-acquisition (CPA) you set. It uses advanced machine learning to automatically optimize bids and offers auction-time bidding capabilities that tailor bids for each and every auction. Target CPA is available as either a standard strategy in a single campaign or as a portfolio strategy across multiple campaigns and ad groups.

 

If your main advertising goal is getting conversions (like sales, signups, or mobile app downloads), then Target CPA bidding can help automatically get more conversions for your budget. It can also help you get more sales while paying less for the clicks that lead to those purchases.

Read more here: https://support.google.com/Google Ads/answer/2390684?hl=en