CertificationAnswers

 

Dynamic remarketing lets an advertiser:

 

 

engage visitors to the website by opening a chat session

 

show an ad to someone on his mobile device 24 hours after visiting the website on a desktop PC

 

show prior visitors to his site ads that are based on products or services they saw on the site

 

re-run an ad to increase the volume of people who will use it

 

Explanation:

 

Remarketing allows you to show ads to people who have previously visited your website or used your mobile app.

Dynamic remarketing takes this a step further, letting you show previous visitors ads based on products or services they viewed on your website. With messages tailored to your audience, dynamic remarketing helps you build leads and sales by bringing previous visitors back to your website to complete what they started.

Read more here: https://support.google.com/adwords/answer/6077124?hl=en

 

 

 

Which ad format is recommended for building awareness?

 

 

Image ads

 

Dynamic image ads

 

Display ads with location extensions

 

Universal app campaigns

 

Explanation:

 

Branding campaigns have a unique goal: to raise awareness and visibility of your product, service, or cause. To help reach these objectives, you can use your AdWords Display network campaign. The Display Network runs text ads, colorful image ads, and multimedia ads (like video or animation) that can be particularly good for showing branding messages.
Read more here: https://support.google.com/adwords/answer/1722064

 

 

 

You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and would like to experiment with different options. Which campaign type would you recommend to start?

 

 

Search Network

 

Display Network only

 

Display Network with Search Select

 

Search Network with Display Select

 

Explanations:

 

The “Search Network with Display Select” campaign type helps you reach people as they use Google search or visit sites across the web. Your ads are shown selectively on the Display Network and bidding is automated, helping you reach people who are most likely to be interested in the products and services you’re advertising.

 

Google recommends new advertisers start with a “Search Network with Display Select” campaign type, which offers a wide variety of potential placements for your ads.

Read more here:  https://support.google.com/adwords/answer/1704395?hl=en
Source

 

 

 

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow?

 

 

Use the “Education” business type

 

Use a custom feed

 

Include “textbooks” and “study guides” as keywords

 

Implement the remarketing tag after the body tag

 

 

Explanations:

 

To get started, identify the business type that represents your products or services. Identifying the right business type is key because it determines the type of feed, custom parameters, and ad layouts you’ll use.

 

There are different types of feeds for different types of businesses and you’ll want to choose the type that represents your products or services. The type of feed you create should match the business type you selected when creating your dynamic remarketing campaign.

You can read more here:  https://support.google.com/adwords/answer/6053288?hl=en

Source

 

 

 

Jackie is an advertiser who wants to reach people by using both remarketing and Shopping ads. What’s the best targeting strategy for her?

 

 

• Create one ad group targeted to both remarketing and Shopping

 

• Create a combined remarketing and Shopping campaign

 

• Create two ad groups: one targeted to remarketing and the other to Shopping

 

• Create separate remarketing and Shopping campaigns

 

Explanation:

This comes under the best practice of campaign structuring.

Organize your campaigns and ad groups as you create them. Reorganizing your account after you’ve created several campaigns and ad groups wipes out all the valuable data you’ve accumulated, possibly affecting how your ads perform.
When you need to use a different set of campaigns settings (ex: budget or location targeting), create a separate campaign. For instance, if you sell clothing, you may want to set a budget for shirts and a different budget for pants. In this case, you should create a campaign for shirts, and another campaign for pants.
Read more here: https://support.google.com/adwords/answer/6372655

 

 

 

 

Frequency capping gives advertisers the ability to specify a limit to the number of:

 

 

impressions for all viewers

 

impressions for a unique viewer

 

clicks for a unique viewer

 

clicks for all viewers

 

Explanation:

 

Repeating explication from previous question. Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network When you turn on frequency capping for a campaign, you set a limit for the number of impressions you will allow an individual user to have per day, per week, or per month. You also choose whether the limit applies to each ad, ad group, or campaign.

 

Frequency is the average number of times a unique user sees your ad in a position of “1” over a given time period. Use frequency capping to help control the maximum number of times that you’d like each person to see your ad on the Display Network.

Read more here: https://support.google.com/adwords/answer/117579?hl=en