CertificationAnswers

 

Return on investment (ROI) information can help you manage a client’s campaign by helping you determine how to:

 

adjust your client’s budget

optimize your client’s keywords

optimize your client’s ad text

All of the listed answers are correct

 

Explanations:

 

Yes, it’s a correct answer in this test. About ROI: Whether you use AdWords to increase sales, generate leads, or drive other valuable customer activity, it’s a good idea to measure your return on investment (ROI). Knowing your ROI helps you evaluate whether the money you’re spending on AdWords advertising is going to a good cause: healthy profits for your business.
ROI doesn’t help to optimize ad Text. Not directly. Same with Keywords. “Adjust your client’s budget” is more logical answer as it’s directly concerned.

 

 

 

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when AdWords sees an auction that’s more likely to lead to a sale?

 

US$13

 

US$11

 

US$12

 

US$14

 

Explanations:

 

ECPC looks for ad auctions that are more likely to lead to sales, and then raises your Max. CPC bid up to 30% (after applying any bid adjustments that you’ve set) to compete harder for those clicks. If a click seems less likely to convert, then AdWords will lower your bid by as much as 100%.

Source

 

 

Nick sells 5 flavors of gourmet popcorn. Why is he bundling ads for his best-selling flavor, “Sweet & spicy coconut,” with related keywords like “coconut snacks” in a single ad group?

 

 

To show ads promoting “Sweet & spicy coconut” to people searching for that flavor

 

To show ads promoting all the flavors to people searching for “gourmet popcorn”

 

To make sure “Sweet & spicy coconut” continues to be the bestseller

 

It’s most efficient to have a single ad group

 

Explanation:

Selecting the right keyword list for your campaign can help you show your ads to the right customers. Your keywords should match the terms your potential customers would use to find your products or services.

 

 

 

 

High quality ratings for an ad can:

 

 

increase its average cost-per-click (avg. CPC) bid

 

be achieved with an increase in bid

 

improve its position

 

increase how often people click on it

 

 

Explanation:

 

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

Read more here: https://support.google.com/Google Ads/answer/140351?hl=en

 

 

 

According to Google data, among consumers who conduct a local search on their smartphone, how many then visit a store within a day?

 

About 50%

 

About 10%

 

Nearly everyone who’s ready to buy

 

About 20%

 

Explanations:

 

According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. Also report shows that more than 50% consumers visit a store within a day after conducting a local search on their smartphones. Well, it’s Google data, no reason to argue, but really hard to believe..My personal data would be far below 1%.

 

50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same.More than 60% of  consumers have used location information in ads. They say it’s important to have store address and phone number in ads on computer/tablet, and directions and the call button in ads on smartphone.

Read more here: https://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf