CertificationAnswers

 

Chanara, a senior account manager at a large digital agency, likes having a Google Ads manager account. What can she do with a manager account that she can’t do with an individual account?

 

• Use a single sign-in for all accounts
• Access the Google Ads Application Programming Interface (API)
• Upgrade multiple manager accounts
• Upgrade each individual Google Ads account

 

Explanation:

If you’re an agency or someone who manages multiple AdWords accounts, a manager account is a powerful tool that could save you time. A manager account is an AdWords account that lets you easily view and manage multiple AdWords accounts — including other manager accounts — from a single location.

Read more here: https://support.google.com/adwords/answer/6139186?hl=en

 

Based on Google Ads editorial and professional requirements, which headline is most likely to generate clicks?

 

• “Free shipping on CuStOm Ts”
• “Design Your Own T-shirt”
• “Custom Tees, Click Here”
• “We sell custom t-shirts!”

 

Explanations:

In order to provide a quality user experience, Google requires that all promotions meet high professional and editorial standards. The standard requirements for clarity, correct spelling, and use of capitalization and symbols apply to all ads.

Read more here: https://support.google.com/adwordspolicy/answer/6021546

 

 

Your client’s product costs US$50 to produce, and it sells for US$150. She’s sold 10 units and spent US$700 on her Google Ads campaign. How would you calculate her return on investment (ROI) to help her understand the benefit of using Google Ads?

 

• US$1500 (revenue) / US$1200 (cost + Google Ads spend)
• [US$1500 (revenue) – 10 (number of products sold)] / US$1200 (cost + Google Ads spend)
• [US$150 (sales price) – US$1500 (cost)] / US$700 (Google Ads spend)
• [US$1500 (revenue) – US$1200 (cost + Google Ads spend)] / US$1200 (cost + Google Ads spend)

 

Explanation:

 

ROI is the ratio of your net profit to your costs. To calculate ROI, take the revenue that resulted from your ads, subtract your overall costs, then divide by your overall costs: ROI = (Revenue – Cost of goods sold) / Cost of goods sold.

Read more here: https://support.google.com/adwords/answer/14090?hl=en

 

 

A florist is advertising 5 types of bouquets, including those with roses. Which landing page is more likely to convert to a sale when someone searches on ”roses”?

 

 

The “Contact us” page

 

The page on which people can sign up for coupons

 

The page showing rose bouquets

 

The home page, showing 5 types of bouquets that include roses

 

Explanation:

A measure that AdWords uses to estimate how relevant and useful your website’s landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person’s search terms.

 

Landing page experience refers to how good we think someone’s experience will be when they get to your landing page (the web page they end up on after clicking your ad). You can improve your landing page experience by:

• providing relevant, useful, and original content,
• promoting transparency and fostering trustworthiness on your site (for example, by explaining your products or services before asking visitors to fill out forms sharing their own information),
• making it easy for customers to navigate your site (including on mobile sites), and
• encouraging customers to spend time on your site (for example, by making sure your page loads quickly so people who click your ad don’t give up and leave your site prematurely).

You can read more here: https://support.google.com/adwords/answer/2404197?hl=en

 

 

True or false: Shopping ads use Merchant Center product data to decide how and where to show ads.

 

True

 

False

 

Explanation:

 

Shopping ads use your existing Merchant Center product data — not keywords — to decide how and where to show your ads. The product data you submit through Merchant Center contains details about the products you sell. We’ll use these details when we match a user’s search to your ads, making sure to show the most relevant products.

Read more here: https://support.google.com/adwords/answer/2454022?hl=en

 

The format of a Shopping ad is different from that of a standard text ad in that it includes:

 

or

 

The format of a Shopping ad is different from that of a standard text ad in that is includes:

 

 

• a product image, title, price, and extension

 

• a product image, title, price and merchant name

 

• a product image, background color, and price

 

• a product image, title, and price

 

Explanations:

 

If you’re a retailer, you can use Shopping campaigns to promote your online and local inventory, boost traffic to your website or local store, and find better qualified leads. To get started, you’ll send us your product data with Merchant Center and create a campaign in AdWords. Then we’ll use your campaign to create ads on Google and around the web where potential customers can see what you’re selling. Shopping ad consist of product image, title, price and your business name.

Shopping ads allow you to include an image, title, price, and your store or business name inside your ads, without the need for you to create unique ads for each product you sell.

Read more here: https://support.google.com/adwords/answer/6275294?hl=en