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Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

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Your new client’s Google Ads account has one campaign with one ad group that contains a list of hundreds of keywords. Which best practice should you follow when re-organizing this client’s keywords?

 

  • Create new ad groups with several keyword match types
  • Create new ad groups with related keywords grouped together
  • Remove half of the keywords from the ad group
  • Create one ad group for every five keywords

 

Explanation:

Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

Read more here: https://support.google.com/google-ads/answer/6298

 

 

A standard Google Ads text ad is made up of:

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A standard Google Ads text ad is made up of:

 

  • a display URL and description text
  • a headline, image, and description text
  • a headline and description text
  • a headline, a display URL, and description text

 

Explanation:

A text ad on Google search is the simplest online ad that AdWords offers. It has three parts: headline text, a display URL, and description text.
Read more here: https://support.google.com/google-ads/answer/1704389

 

A standard Google Ads text ad is made up of:





Get Answers ✅ A standard Google Ads text ad is made up of:

 

Each campaign in your Google Ads account should have a single:

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Each campaign in your Google Ads account should have a single:

 

  • maximum cost-per-click (max. CPC) bid

 

  • landing page

 

  • business goal

 

  • ad group

 

Explanation:

With AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.

Read more here: https://support.google.com/partners/answer/6172648

 

 

What feature can join offline business systems data with online data collected by Google Analytics?

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What feature can join offline business systems data with online data collected by Google Analytics?

 

  • AdWords Linking
  • Data import
  • User ID
  • Goal tracking

 

Explanation:

Data Import lets you join the data generated by your offline business systems with the online data collected by Analytics. This can help you organize, analyze and act upon this unified data view in ways that are better aligned with your specific and unique business needs. For example, as a web publisher, you could join hits collected by Analytics with data dimensions exported from your CMS and CRM systems to analyze the relative contributions of authors to your site.

Read more here: https://support.google.com/analytics/answer/3191589

 

Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

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Which reports indicate how website referrals, organic search, and ad campaigns assisted in conversions?

 

  • Ecommerce reports
  • Goals reports
  • Acquisition reports
  • Multi-Channel Funnel reports

 

Explanation:

By default, the channel labels that you see in Multi-Channel Funnels reports (Paid Search, Organic Search, Social Network, etc.) are defined as part of the MCF Channel Grouping. If you have specific analysis requirements, you may wish to create your own Custom Channel Grouping(s), each with its own set of labels. When you share a Custom Channel Grouping, only the configuration information is shared. Your data remains private. The following channel labels are defined as part of the MCF Channel Grouping and are the labels used by default in your reports. The channel definitions are not case sensitive.

Read more here: https://support.google.com/analytics/answer/1250116
https://support.google.com/analytics/answer/1191184

 

What feature collects company-specific data such as Member Status?

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What feature collects company-specific data such as Member Status?

 

  • Event Tracking
  • Custom Filter
  • Custom Dimension
  • Custom Metric

 

Explanation:

In many cases, you’ll have the option to use events, screen views, and/or a custom metric to track your most important metrics. However, custom metrics can produce more flexible and more readable custom reports and as such are a convenient way to track your most important metrics
Read more here: https://support.google.com/analytics/answer/2709828