CertificationAnswers

What report indicates the pages of a website where users first arrived?

• Location report
• All Pages report
• Landing Pages report
• Pages report

Explanation:

The pages through which visitors entered your site are called landing pages.

What filter would only include data from a campaign titled “Back to School” in Campaign reports?

• Custom Include filter with field “Campaign Name” and pattern “back to school”
• Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”
• Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”
• Custom Include filter with field “Page Title” and pattern “back to school”

Explanation:

Include Filters are applied with the reverse logic. When you apply an Include Filter, the hit is thrown away if the pattern does not match the data. If you apply multiple Include Filters, the hit must match every applied Include Filter in order to save the hit.

Read more here: https://support.google.com/analytics/answer/1034832

What criteria cannot be used to create a Custom Segment?

• Dimensions
• Metrics
• Ad type
• Sequences of user actions

Explanation:

The segment builder lets you create the component filters of a segment based on Analytics dimensions and metrics. You choose a dimension or metric, a comparative operator, and you enter a value to set the condition for the filter.
Conditions and Sequences filters are also based on dimensions and metrics. they offer additional options. Sequences filters let you determine whether the sequence begins with the first user interaction or with any user interaction.

Read more here: https://support.google.com/analytics/answer/3124493

Within how many days can a deleted view be restored?

• 25
• 15
• 5
• 35

Explanation:

A view is permanently deleted 35 days after being moved to the Trash Can. Once deleted, the view is gone, and we are not be able to retrieve any historical data or reinstate the reports. This includes any setting and configuration preferences, like Goals and user permissions, but does not include data saved at the property or account level.

Read more here: https://support.google.com/analytics/answer/1009621

What is not a benefit of Google Analytics Remarketing?

• Show customized ads to customers who have previously visited your site
• Allow customers to quickly reorder an item they have previously purchased
• Create remarketing lists based on custom segments and targets
• Create remarketing lists without making changes to your existing Analytics snippet

Explanation:

A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for remarketing campaigns.

Read more here: https://support.google.com/analytics/answer/2611268