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Bid strategies can find the most opportunities under which condition?

August 16, 2018 By CertificationAnswers

Bid strategies can find the most opportunities under which condition?

A large portfolio that focuses on a single device

A very focused portfolio that is not very complex

A small portfolio with very clear goals

A large portfolio with many trade-offs and opportunities

Explanation:

Though bid strategies can work with specific keywords and other biddable items, they typically work best with a large portfolio. The larger the portfolio, the more trade-offs and hidden opportunities DoubleClick Search can find to improve overall performance.

Higher Quality Scores typically lead to:

August 1, 2018 By CertificationAnswers

Higher Quality Scores typically lead to:

higher costs and lower ad positions

lower costs and better ad positions:

less overall impressions

faster delivery of daily budget

Explanation:

Quality Score is an estimate of the quality of your ads, keywords, and landing pages. Higher quality ads can lead to lower prices and better ad positions.

Ad auction eligibility:Having better quality components typically makes it easier and cheaper for your ads to enter an auction. Our measures of ad quality also help determine whether your ad is qualified to appear at all.
Your actual cost-per-click (CPC):Higher quality ads can often lead to lower CPCs. That means you pay less per click when your ads are higher quality.
Ad position:Higher quality ads lead to higher ad positions, meaning they can show up higher on the page.

An advertiser wants to achieve the top position in paid search results.Which recommendations would improve the likelihood of top ad position?

August 1, 2018 By CertificationAnswers

An advertiser wants to achieve the top position in paid search results.Which recommendations would improve the likelihood of top ad position?

Improve Quality Score and increase cost-per-click (CPC)

Decrease cost-per-click (CPC) and increase daily budget

Decrease cost-per-click (CPC) and decrease daily budget

Improve Quality Score and decrease cost-per-click (CPC)

Explanation :

Higher quality ads often lead to higher ad positions, meaning they can show up higher on the page. That’s called Ad position, Ad Rank or Quaity Score

To improve your ad position, you can:

increase your bid
improve the quality of your ads
Improve the quality of your computer and mobile landing page experience
High cost-per-click (CPC)

Your ad’s position on the page is determined by your bid, the components of Quality Score (expected clickthrough rate, ad relevance, and landing page experience), and the expected impact of extensions and other ad formats.

Ads at the top of a page generally have the following qualities:

High relevance: The ad text and landing page are relevant to a person seeing your ad.
Good performance over time: The ad consistently generates clicks.
Competitive bids: The ad’s bid is competitive with other advertisers and exceeds the top of page bid estimate.