All of these are examples of lifecycle lists EXCEPT:
Customers
Leads
Subscribers
Detractors
https://www.youtube.com/watch?v=H6q_NXFtliM
Fill in the blank: To keep your contact database clean and up-to-date, it is important to _____________.
Fill in the blank: To keep your contact database clean and up-to-date, it is important to _____________.
not send emails to unsubscribed contacts
limit the number of contact properties in your database
make sure your software integrations are communicating without errors
All of the above
https://www.youtube.com/watch?v=szDPcJLAbJQ
How does a well-managed contact database help improve your email marketing?
How does a well-managed contact database help improve your email marketing?
You can segment your contacts to send a more personalized message
You can personalize the content by referencing information stored about a contact
It makes it easier for your business to remain legally compliant
All of the above
https://www.youtube.com/watch?v=DXk5MP4w7zE
Fill in the blank: The two main ways that marketers should segment their contacts are ________ and _______.
Fill in the blank: The two main ways that marketers should segment their contacts are ________ and _______.
the buying process, buyer personas
location, the buying process
the buyer’s journey, the buying process
the buyer’s journey, buyer personas
https://www.youtube.com/watch?v=R1LBH7KMLmE
True or false? Segmented lists perform better than unsegmented lists.
True or false? Segmented lists perform better than unsegmented lists.
True – segmented lists perform better because sending an email to fewer people means fewer people can ignore it.
True – segmented lists perform better because they allow you to send a more contextualized email.
False – unsegmented lists will perform better because it forces you to write a broader message that appeals to everyone.
False – unsegmented lists perform better because more people will unsubscribe from an unsegmented send, which allows you to weed out bad people from your database.
https://www.youtube.com/watch?v=DFO4c6UqPyM
Your co-worker has created a list of all the leads who have not visited your blog in the last 90 days. What should your company do with these leads?
Your co-worker has created a list of all the leads who have not visited your blog in the last 90 days. What should your company do with these leads?
Don’t bother trying to email them again. Remove them immediately from all send lists but keep them in your database.
Pass the list of leads over to sales so they can start calling them and selling your products/services.
Delete them. These leads are unengaged and probably won’t buy, so it’s not worth continuing to market to them.
Send them an email with your top performing blog posts to try and entice them to engage.
https://www.youtube.com/watch?v=_jp48GTn8VY