CertificationAnswers

 

Your research team recently published a report and is eager for the marketing team to share it with contacts that would find it of interest. Karl on your team suggests you build a send list based on explicit data including job title. Kathy suggests building the list based on implicit data including previous website pages visited. Which approach will you take?

 

 

A) A combination of Karl’s and Kathy’s approaches

B) Kathy’s implicit approach

C) Neither Karl’s nor Kathy’s approach

D) Karl’s explicit approach

 

https://www.youtube.com/watch?v=QUeKce_8wQw

 

 

True or false? A contact’s name, company, and job title are all examples of implicit data.

 

 

True

False

 

https://www.youtube.com/watch?v=G_OFKq4rwZI

 

 

Your company wants to start using a contact database to track, store and surface information about the people who interact with your business. They’ve asked you to do some research to find the best option to use. All of these should be on your checklist of required features for a good contact database EXCEPT:

 

A) A profile that records important information about each contact

B) Support for both marketing and sales activities

C) The ability to integrate with other software your company uses

D) The ability to analyze social media conversations about your company

 

https://www.youtube.com/watch?v=B4nBopNM3nQ

 

 

Your boss forwards you an email with a link to a vendor who sells email lists of industry contacts. He asks if you’re interested in purchasing the list. How should you respond?

 

A) “That’s a great idea, we can grow our contact database quickly.”

B) “These lists won’t help us reach our sales goals as we legally can’t ask them to buy immediately.”

C) “We should not buy these lists as the contacts haven’t opted into receiving emails from us.”

D) “Yes, let’s purchase the lists that match our buyer personas.”

 

https://www.youtube.com/watch?v=EBDbsenRNBA

 

 

 

Fill in the blank: Implicit data refers to information _____, while explicit data refers to information_______.

 

 

A) gathered from user behavior, unintentionally shared between a contact and a company

 

B) intentionally shared between a contact and a company, gathered from user behavior

 

C) gathered from user behavior, intentionally shared between a contact and a company

 

D) unintentionally shared between a contact and a company, gathered from user behavior

 

https://www.youtube.com/watch?v=VL7AXsZ0mMk

 

 

You have been tasked with creating a list of contacts that have unsubscribed from all email communication. Should you build this list?

 

 

A) Yes, you should create it to monitor the health of your contact database.

 

B) Yes, you should create so you can re-engage those that have unsubscribed after a year.

 

C) No, it is illegal to store contacts that have unsubscribed in your database.

 

D) No, you should be focusing your time on subscribers, not those that have unsubscribed.

 

https://www.youtube.com/watch?v=L_xE2-7OBUU