CertificationAnswers

 

A potential buyer has identified five different ways to solve a problem they are currently experiencing. Which stage in the buyer’s journey is the buyer in while identifying these different solutions?

 

A) Solution

 

B) Decision

 

C) Identification

 

D) Consideration

 

E) Awareness

 

https://www.youtube.com/watch?v=_1GdxyIaJi8

 

The Buyer’s Journey is the:

The research process a buyer goes through from becoming aware of what an organization sells to making a purchase decision from the marketer’s perspective.
The research process a buyer goes through from becoming aware of a problem or opportunity to making a purchase decision from the buyer’s perspective.
The research process a buyer goes through from becoming aware of what an organization sells to their eventual departure from that company from the buyer’s perspective.
The research process a buyer goes through from becoming aware of what an organization sells to making a purchase decision from the buyer’s perspective.

 

https://www.youtube.com/watch?v=-6W98TVWe0o

 

One of your leads recently downloaded a Whitepaper comparing different product features between you and your top competitors. Which stage of the Buyer’s Journey is that lead in?

 

A) Consideration
B) Awareness
C) Decision
D) That lead is an opportunity and is not in a stage of the Buyer’s Journey

 

https://www.youtube.com/watch?v=rjxKKDAxKGo

 

True or false? Once someone becomes a customer you should not email them anymore.

 

True

 

False

 

https://www.youtube.com/watch?v=qyl8qlFBAEA

 

 

Your boss has asked you to create content comparing the benefits and value of the products you offer to your direct competitor. What stage of the Buyer’s Journey would this content fall under?

 

 

A) Consideration

 

B) Decision

 

C) Awareness

 

D) Solution

 

E) Identification

 

Explanation:

For most average, typical buyers, you’re helping them decide on ‘your’ product. Different marketing and sales theories would put them at different stages of the buy cycle. Usually, your potential customer is already convinced they need your generic product type. You’re helping them pick your specific product. However, good marketing content to some extent, through branding (highlighting your brand’s values and your company’s philosophy or beliefs) and value addition, also attempts to connect with potential buyers in other stages of the purchase cycle.

 

 

On average, loyal customers are worth 10x their original purchase value. All of these are reasons that impact that statistic EXCEPT:

 

They can evangelize your brand and products

You can sell additional products to them

You will always be able to email them

They can help “Sell” your product as a success story

 

https://www.youtube.com/watch?v=6AV8Oc-aY28