CertificationAnswers

You define a Destination URL goal by

 

• creating a new dashboard to report only on the goal page
• adding the conversion ID to the tracking code on the goal page
• editing the view Goals and specifying the request URL of the conversion page
• adding the ecommerce code to the goal page

 

You define a Destination URL goal by

 

 

Explanation:

 

This article explains how to configure destination goals in the most common scenarios. For more general information about how to set up goals, read

 

Source

 

https://www.youtube.com/watch?v=UgLXD6-hXXc

 

 

 

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective?

 

Visits
Bounce Rate
Ecommerce Conversion Rate
Page Value
Pages/Visit

 

Your business objective is to maximize the number of sales through your website. Which of the following metrics would most directly help you measure performance against this objective

 

Explanation:

 

Ecommerce conversion rate metrics would most directly help you measure performance against the objective of maximizing the number of sales through your website.

You can read more here: https://support.google.com/analytics/answer/6014872?hl=en

 

https://www.youtube.com/watch?v=8aSWgReg7UI

 

What is a benefit of using Google Analytics for Remarketing?

 

• You can target customers who have previously been to your site with customized creatives.
• You can create remarketing lists without making any changes to your existing GA tag.
• You can create remarketing lists based on custom segments and targets, for example, users who’ve been to your site more than once in a 30 day period.
• A and C only
• A, B, and C

 

What is a benefit of using Google Analytics for Remarketing

 

Explanation:

 

A remarketing audience is a list of cookies or mobile-advertising IDs that represents a group of users you want to re-engage because of their likelihood to convert. You create remarketing audiences based on user behavior on your site or app, and then use those audiences as the basis for remarketing campaigns in your ad accounts like AdWords and DoubleClick Bid Manager.

 

Source

 

https://www.youtube.com/watch?v=v8io5C9Jlfk

 

Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments?

 

 

• Segments are filters that permanently change your data.
• Segments let you isolate and analyze your data .
• You can use segments to build custom Remarketing lists.
• Segments represent either subsets of sessions or subsets of users.

 

 

Segments are subsets of your Analytics data. Which of the following are not true of Analytics segments

 

Explanation:

 

A segment is a subset of your Analytics data. For example, of your entire set of users, one segment might be users from a particular country or city. Another segment might be users who purchase a particular line of products or who visit a specific part of your site.

Segments let you isolate and analyze those subsets of data so you can examine and respond to the component trends in your business. For example, if you find that users from a particular geographic region are no longer purchasing a line of products in the same volume as they normally have, you can see whether a competing business is offering the same types of products at lower prices. If that turned out to be the case, you could respond by offering a loyalty discount to those users that undercuts your competitor’s prices.

You can also use segments as the basis for audiences. For example, you might create a segment of users who visit your menswear pages, and then target just those users (your audience) with a remarketing campaign that is focused on the new items that you are adding to those pages.

 

Source

 

 

https://www.youtube.com/watch?v=7VdQ6-7JjgY

 

Which of the following is a hit type tracked by Google Analytics?

 

• page tracking hit
• event tracking hit
• ecommerce tracking hit
• all of these are hit types tracked in Google Analytics

 

Which of the following is a hit type tracked by Google Analytics

 

Explanation:

 

An interaction that results in data being sent to Analytics. Common hit types include page tracking hits, event tracking hits, and ecommerce hits.

Each time the tracking code is triggered by a user’s behavior (for example, user loads a page on a website or a screen in a mobile app), Analytics records that activity. Each interaction is packaged into a hit and sent to Google’s servers. Examples of hit types include:

• page tracking hits
• event tracking hits
• ecommerce tracking hits
• social interaction hits

 

Source

 

https://www.youtube.com/watch?v=XCNxYGx6m5o

 

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics?

 

• Remarketing
• Interest Categories
• Demographic reporting
• B and C only
• A, B, and C

 

 

Which reporting or data collection feature(s) do you get access to by activating Advertising Features in Google Analytics

 

Explanation:

 

When you enable Remarketing for a web property, you can create remarketing audiences from your Analytics data, and share those audiences with your linked advertising accounts (currently, AdWords and DoubleClick Bid Manager).

When you enable Advertising Reporting Features for a web property, Analytics collects the information it normally does, as well as Google advertising cookies when those cookies are present.

 

Source

 

https://www.youtube.com/watch?v=NPys0C5xgtw