CertificationAnswers

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages?

 

• Traffic type
• Language
• Device Category
• B and C only
• A, B, and C

 

Which reporting dimension would be useful to reference if you were looking to improve the user experience on your landing pages

 

Explanation:

 

The dimensions and metrics explorer lists and describes all the dimensions and metrics available through the Core Reporting API.

 

Source

 

https://www.youtube.com/watch?v=MhGBcxhUSEQ

 

Related keywords:

 

which reporting dimension would be useful to reference

 

 

 

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

 

• send data to Google Analytics from any web-connected device
• send data to Google Analytics from a kiosk or a point of sale system
• upload aggregated data tables to Google Analytics
• A and B only
• A, B, and C

The Measurement Protocol is a standard set of rules for collecting and sending hits to Google Analytics. Using the Measurement Protocol you can

 

Explanation:

 

The Google Analytics Measurement Protocol allows developers to make HTTP requests to send raw user interaction data directly to Google Analytics servers. This allows developers to measure how users interact with their business from almost any environment. Developers can then use the Measurement Protocol to:

• Measure user activity in new environments.
• Tie online to offline behavior.
• Send data from both the client and server.

 

Source

 

https://www.youtube.com/watch?v=pF77COaxQAc

 

What reports would you use to determine if you should consider expanding your advertising to new markets?

 

• Location and Language reports
• Frequency and recency reports
• Intelligence events
• Source/Medium report

 

What reports would you use to determine if you should consider expanding your advertising to new markets

 

Explanation:

 

The Audience reports provide insight into characteristics of your users.

Track active users for increments of 1, 7, 14, and 30 days, and stay abreast of the level of user enthusiasm for your site or app.

 

Source

 

https://www.youtube.com/watch?v=vmgaklRfVKw

 

What is the URL parameter that auto-tagging appends to an AdWords destination URL?

 

userid=

_ga=

gclid=

clickid=

utm=

 

What is the URL parameter that auto-tagging appends to an AdWords destination URL

 

Explanation:

 

In order for Analytics to display details about your AdWords keywords and costs, you must do one of the following:

• Enable auto-tagging. This is the recommended approach and ensures that you get the most detailed AdWords data.
• Manually tag all your keyword final URLs with tracking variables. You should only do this in the special cases outlined below.

We strongly recommend that you use auto-tagging.

 

Source

 

https://www.youtube.com/watch?v=HRPEsDitcF8

 

 

 

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

 

True: A session is considered a “bounce” if the user views one page of the site and then leaves.

False: Because there was more than one interaction hit in the session (pageview hit and event hit) this session would not be considered a bounce.

 

 

True or False: If a user views one page of a website, completes an Event on this page, and then leaves the site, this session will be counted as a bounce in Google Analytics.

 

Explanation:

 

Events are user interactions with content that can be tracked independently from a web page or a screen load. Downloads, mobile ad clicks, gadgets, Flash elements, AJAX embedded elements, and video plays are all examples of actions you might want to track as Events.

 

Source

 

https://www.youtube.com/watch?v=WHyuNtK3WOM

 

 

Which of the following is a benefit of using segments in your data analysis?

 

You can compare behavior metrics for groups of users like Converters vs non Converters.

 

You can analyze your users and/or their sessions according to single or multi-session conditions.

 

You can isolate and analyze specific conversion paths using conversion segments.

 

You can permanently modify the data in your view, for example excluding internal or bot traffic.

 

A,B, and C only

 

A,B,C & D

 

Explanation:

 

You can build segments to identify cohorts, for example, new users to your site on a specific date or during a specific date range who arrived as the result of a specific campaign. Use filters like the following:

Date of First Session: the date range of your campaign

Traffic Sources: Campaign exactly matches name of your campaign

With cohorts, you can follow the behavior of the same set of users over time. For example, you can create cohorts based on campaigns, and follow those users over a period of weeks or months to see how quickly and to what extent those users converted, and how long they continued to convert. If you notice that the lift from your campaigns is sustained longer than you expect, you might decide to run fewer campaigns. If there’s a regularity to the lift and drop off, you can use that information to start your new campaigns as the effects of the previous ones start to subside. You can also make direct comparisons of campaigns to see which of them are more effective in terms of overall conversions and revenue, and which of them have the most sustained effects.

Source