Where does the user land if they click a TrueView in-display ad?
- A) The advertiser’s YouTube watch page or channel.
- B) The advertiser’s website.
- C) The advertiser’s YouTube masthead.
- D) The ad’s destination URL.
Viewers are added to an advertiser’s YouTube remarketing list when they:
Viewers are added to an advertiser’s YouTube remarketing list when they:
- A) watch, comment, like, or share an advertiser’s YouTube video.
- B) sign in to YouTube.
- C) set up a YouTube account.
- D) click a text ad in Google search results.
Advertisers who want to pay only when a user watches their ad should use:
Advertisers who want to pay only when a user watches their ad should use:
- A) Text ads.
- B) YouTube homepage ads.
- C) Cost-per-thousand-impressions (CPM).
- D) TrueView in-stream ads.
What are creative best practices for a TrueView in-stream ad?
What are creative best practices for a TrueView in-stream ad?
- A) Add a call-to-action (CTA) overlay.
- B) Deliver the most important message early in the video.
- C) Provide clear next steps that customers can take action on.
- D) All of the listed answers are correct.
The best way to initiate a reserve buy is to:
The best way to initiate a reserve buy is to:
- A) All of the listed answers are incorrect.
- B) Contact a Google sales representative.
- C) Create a reservation campaign in AdWords.
- D) Create a normal video campaign in AdWords.
TrueView in-display ads run on:
TrueView in-display ads run on:
- A) YouTube masthead ads.
- B) Google TV.
- C) YouTube watch pages.
- D) YouTube search result pages.