CertificationAnswers

An advertiser is running video ads on a placement-targeted campaign. Recently, the play rate for the video ads has decreased. To understand if the decreased play rate is due to the same viewers seeing the ad repeatedly and, therefore, not watching the video again, this advertiser should:

 

 

• A) use the “Playbacks through 50% of video” reporting feature.
• B) run a Placement Performance report.
• C) enable conversion tracking.
• D) run a Reach and Frequency report.

 

Which ad format is easiest to create and edit, and has the widest reach on the Display Network?

 

 

Display ads

 

Text ads

 

Rich media ads

 

Video ads

 

https://www.youtube.com/watch?v=ePIA-JBNJZk

 

 

What’s a best practice for creating an effective ad with Ad gallery?

 

 

• A) Create only one ad size for each distinct image
• B) Use the same color for the foreground and background of the ad
• C) Use one template for all ads
• D) Use a color scheme that complements your image and brand

John is an advertiser concerned about traffic fluctuations in his AdWords for video campaign. What could be a reason for these traffic fluctuations?

 

 

• A) Viewer behavior has changed on the videos or channel being targeted.
• B) There was an increase in searches performed on Google on keywords that John has placed bids.
• C) The Quality Score of the campaign has increased.
• D) John’s “Search campaign” hit the daily budget.

Regarding advertising metrics, auction-based reports can be reviewed by logging in to AdWords and reservation-based reports can be reviewed:

 

 

• A) by requesting it from a Google representative.
• B) by logging into AdWords for video.
• C) by requesting it from AdSense.
• D) by logging into YouTube.

An advertiser selling airline tickets has designed an image ad with dropdown menus for airport departure and arrival locations. Rather than programming the menu to show airports, the advertiser wants a click on the ad to go to his website. This ad will:

 

 

• A) perform well on the Display Network because it contains relevant information
• B) be disapproved because it mimics a function the ad can’t perform
• C) perform poorly on the Display Network because it will frustrate people
• D) be resized on the Display Network because it lacks animation elements