CertificationAnswers

 

For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:

 

 

A) Quality Score of all campaigns and regional targeting settings

 

B) Quality Score of keywords across all campaigns and all ad groups

 

C) click-through rate (CTR) of the ad and relevance of the ad text and keywords to the publisher’s site

 

D) clickthrough rate (CTR) of all keywords across the account and the relevance of the ad text and keywords to the advertiser’s landing page

 

Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?

 

 

• A) Google Analytics
• B) Ad Preview and Diagnosis tool
• C) Aggressive targeting
• D) Display Planner

An advertiser wants a display ad to be eligible to appear on YouTube. The advertiser has already created a campaign to show only on managed placements within AdWords. What process does this advertiser need to follow so that the ad becomes eligible to appear on YouTube?

 

 

• A) Select specific, viewer-generated content on YouTube where the ads will appear.
• B) Create a campaign that targets other video sites on the Google Display Network.
• C) Create a 160×600 ad and add YouTube specific keywords to the ad group.
• D) Select youtube.com or specific sections within YouTube where the ads will appear.

True or False: A best practice for selecting keywords for a TrueView indisplay video campaign is to use YouTube tags for keywords.

 

 

• A) True
• B) False

In order to run image or video ads using AdWords, a campaign must be targeting:

 

 

• A) the Google Search Network
• B) the Google Display Network
• C) Demographics
• D) Placements

True or False: Video search behavior is different from traditional search behavior.

 

 

• A) False
• B) True