CertificationAnswers

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

April 3, 2019 By CertificationAnswers

Which report and metric should you analyze to see how often your client’s ads are showing above search results in comparison with other advertisers?

Ad group data that you customize with the Report Editor

Average position metric from the top movers report

Ad average position metric from the paid & organic report

Top of page rate metric from the Auction insights report

Explanation:

The Auction insights report lets you compare your performance with other advertisers who are participating in the same auctions that you are. This information can help you make strategic decisions about bidding and budgeting choices by showing you where you’re succeeding and where you may be missing opportunities for improved performance. The Auction insights report is available for both Search and Shopping campaigns.

More info: https://support.google.com/adwords/answer/6336021

When creating an email template to schedule a meeting with someone, how would you add a description of the topics the meeting was supposed to cover? For example, “I’d love to find a time to dive deeper into [insert topic here].”)

April 3, 2019 By CertificationAnswers

When creating an email template to schedule a meeting with someone, how would you add a description of the topics the meeting was supposed to cover? For example, “I’d love to find a time to dive deeper into [insert topic here].”)

Personalization tokens
Fill-in-the-blank areas
Static text
None of the above

Explanation: The correct answer is Fill-in-the-blank areas. When creating an email template to schedule a meeting and include a description of the topics to be covered, fill-in-the-blank areas offer the most suitable method. These areas allow for dynamic insertion of variable content, such as specific discussion topics, directly into the template. Utilizing fill-in-the-blank areas ensures that each email can be personalized to cater to the unique interests and requirements of the recipient. By incorporating specific topics into the email’s content, it becomes more relevant and engaging for the recipient, increasing the likelihood of a positive response and successful meeting arrangement. Additionally, fill-in-the-blank areas streamline the email creation process, enabling users to input topic descriptions swiftly and efficiently without the need for separate templates or extensive manual editing. Thus, when adding a description of meeting topics to an email template for scheduling purposes, fill-in-the-blank areas provide the flexibility and convenience required to create compelling and tailored communication that resonates with the recipient.

If you enroll a person in a Sequence, what happens when they respond?

April 3, 2019 By CertificationAnswers

If you enroll a person in a Sequence, what happens when they respond?

The “post-contact” steps of the sequence are triggered,
The sequence continues executing until all of the steps are completed.
The sequence alerts you that they have responded.
The sequence automatically terminates.

Explanation: The correct answer is The sequence automatically terminates. When a person enrolled in a Sequence responds, the sequence typically stops automatically. This termination is a standard feature in most CRM systems and sales automation platforms. It’s designed to prevent over-messaging or bombarding prospects with unnecessary follow-ups once they’ve engaged with the sequence. Terminating the sequence after a response ensures that further communication is handled manually or through more personalized interactions, allowing sales representatives to tailor their approach based on the prospect’s response. This not only prevents potential annoyance or frustration on the prospect’s end but also respects their time and communication preferences. Additionally, terminating the sequence allows sales representatives to focus their efforts on nurturing the prospect based on the information provided in the response, leading to more meaningful interactions and potentially higher conversion rates. Therefore, the automatic termination of the sequence upon response is a practical and efficient feature that enhances the effectiveness of sales outreach and fosters better engagement with prospects.

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

April 3, 2019 By CertificationAnswers

Heather has a mobile app she wants people to keep using once they’ve downloaded it. How can she make it more engaging?

Customize the app for each format (phone, tablet, computer)

Add some large, memory-intensive graphics

Set up custom deep links

Use the bid strategy “Maximize engagement”

Explanation:

Mobile app engagement campaigns are a great choice if you’re focused on finding folks interested in your app content, getting people who have installed your app to try your app again, or to open your app and take a specific action. These types of ads allow flexibility for counting conversions, bidding and targeting.Deep links specify a location in an app that corresponds to the content you’d like to show.

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

April 3, 2019 By CertificationAnswers

You own a bed and breakfast in southern France and want to target English-speaking tourists looking for accommodations after they’ve arrived in France. What language and location should you target?

English; the 25-mile radius around the bed and breakfast

French and English; the 5-mile radius around the bed and breakfast

English; the United States

English; southern France

Explanations:

Misleading question. Southern France is a huge area with many airports, stations, ports and also offering tons of different accommodations. Don’t think it’s a good practice to target tourists who just landed in Nice while your hotel is in Perpignan… 500km away.. I would choose to target 25 miles radius as more cost-efficient option. Anyway, For Google correct answer is English, Southern France.

You can help ensure that your ads reach the customers you want. Use location and language settings to have your ads appear to customers in your targeted geographic locations, or to customers who have selected your targeted language as their interface language.

Radius targeting (also known as proximity targeting or “Target a radius”) allows you to choose to show your ads to customers within a certain distance from your business, rather than choosing individual cities, regions, or countries. This is perfect option for a business that delivers within a selected radius.

Which option can you use to capture potential business later in the day, even on a limited budget?

April 3, 2019 By CertificationAnswers

Which option can you use to capture potential business later in the day, even on a limited budget?

Bid capping

Bid allocation

Ad automation

Ad delivery

Explanations:

Your ad delivery method can determine how long your budget lasts. If your budget is limited, choose a “standard” or “accelerated” ad delivery method to determine the pace you want your ads to show throughout the day. This article outlines the two types of ad delivery methods and when you may want to use them.

Your campaign’s ad delivery method determines how quickly your ads are shown and how long your budget lasts during a given day. Your ad delivery method is relevant if your campaign is limited by budget since it allows you to decide how quickly you want your budget to be spent. If your campaign isn’t limited by budget, the ad delivery method won’t be useful since your budget is high enough to enable your ads to serve throughout the entire day.