CertificationAnswers

You sell chocolate and want to tailor your text ads so they more directly match people’s search terms, like “dark chocolate” You use keyword insertion code “We sell {KeyWord:Chocolate}”. Your headline could look like this:

 

• We Sell dark chocolate

 

• We sell dark chocolate

 

• We Sell Chocolate

 

• We sell Dark Chocolate

 

Explanation:

 

An advanced AdWords feature that dynamically updates your ad text to include one of your keywords that matches a customer’s search terms. Keep in mind that first letters of keywords will be capitalized when happens.

 

 

You want to see how raising your client’s target cost-per-acquisition (CPA) might affect his ad performance. Which tool could help?

 

• Target CPA Planner

 

• Target CPA Simulator

 

• Target Bid Simulator

 

• Keyword Simulator

 

Explanation:

 

The Target CPA Simulator shows you how changes to your target cost-per-acquisition (target CPA) might affect your ad performance. Find it on the Campaigns tab or in the Shared library.

 

 

An advertiser who sells designer dresses is selecting a landing page to pair with ads for a collection of spring dresses. A good landing page would show:

 

• spring dresses in several colors

 

• a single best-selling dress

 

• a catalog of spring and summer dresses

 

• top-selling dresses for all seassons

 

Explanations:

 

Repeating explication as question is about the same aspect as previous. A measure that AdWords uses to estimate how relevant and useful your website’s landing page will be to people who click your ad. Landing pages with higher ratings are usually well organized and have text that relates to a person’s search terms.

Landing page experience refers to how good we think someone’s experience will be when they get to your landing page (the web page they end up on after clicking your ad). You can improve your landing page experience by:

• providing relevant, useful, and original content,
• promoting transparency and fostering trustworthiness on your site (for example, by explaining your products or services before asking visitors to fill out forms sharing their own information),
• making it easy for customers to navigate your site (including on mobile sites), and
• encouraging customers to spend time on your site (for example, by making sure your page loads quickly so people who click your ad don’t give up and leave your site prematurely).

You can read more here: https://support.google.com/adwords/answer/2404197?hl=en

 

 

Small-business owner Marcos set up his Google Ads campaign by thinking of “obvious” keywords off of the top of his head. What’s one way he might improve them?

 

• Stick with the current keywords for 2 months to collect enough viable data

 

• Click the “Automatic keyword refresh” button

 

• See the suggestions on the Keywords page

 

• See the suggestions on the Opportunities page

 

Explanations:

 

Opportunities tab — an entire section dedicated to helping you improve your campaigns. Think of the tab as a personal assistant who customizes opportunities for your account. It can help you discover new keywords, improve your bids and budgets, and more. People who’ve managed their AdWords account long enough to have developed some performance history should try the tab.

The Opportunities tab looks at your account’s performance history, your campaign settings, and Google search volume and trends, and automatically generates opportunities that could improve your performance.

Read more here: https://support.google.com/adwords/answer/3448398?hl=en