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What is the main purpose of summarizing the conversation with the client at the end of a meeting?

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What is the main purpose of summarizing the conversation with the client at the end of a meeting?

 

  • It gives the client an opportunity to change his mind on buying from you, so it should only be done if absolutely necessary

 

  • It makes the client feel he is important and guarantees he will buy what you are selling

 

  • It makes the client feel he is being listened to and the solution provided is customized for him

 

  • It buys you a extra time to decide how to close the sale

 

 

Which demonstrates the “Brand” principle in the ABCDs?

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Which demonstrates the “Brand” principle in the ABCDs?

 

  • Using tightly cropped shots of key people or products
  • Integrate your brand in natural usage in the first five seconds
  • Use friendly, relatable, and recognizable people
  • Include a call to action (CTA)

or

  • Focus on framing
  • Include a call to action (CTA)
  • Frontload the story arc
  • Use natural, on-product integrations versus using forced logos or supers