CertificationAnswers

What is the best way to collaborate with your team when publishing Instagram Stories from Hootsuite?

 

• Implement a robust approval process with multiple touch points so every team member has input
• Save the Story as a draft, then share it with your team via Hootsuite Inbox to gather feedback before publishing
• Schedule Stories in the Planner so they can be reviewed and edited by the approver directly
• Add specific publishing notes in the composer to help guide the teammate ultimately publishing the Stories

 

Explanation

The best way to collaborate with your team when publishing Instagram Stories from Hootsuite is by scheduling your Instagram stories in the Hootsuite Planner section. This allows a team member of your organization also known as the Approver to review and edit the scheduled stories. This is the fastest and easiest way to collaborate with a team member while publishing Instagram stories in Hootsuite.

 

Let’s say you’re working on a post for a Campaign, and want to create several variations of that post, without altering the original. Which technique or feature would you use?

 

• Duplicate a Campaign
• Array a Post
• Draft Variant
• Duplicate a Draft
• Cascade a Message

 

Explanation

If you’re working on a campaign and want to create several variations of that post, without altering the original then the best way to do this is by pointing to the post and then selecting the Duplicate Draft option. This creates another variation of that post which you can edit to change the original content of the post. You can create as many variations as you want by using the Duplicate Draft option.

 

Which of the following is not a benefit of publishing to Instagram using Hootsuite?

• Scheduling and rescheduling multiple posts in advance
• Reviewing Instagram analytics alongside metrics from your other social accounts
• Adding location tags and swipe-up links to your post from within the Composer
• Viewing comments on your Instagram content in the same window as engagements on your other social accounts.

 

Explanation:

Publishing to Instagram using Hootsuite offers several benefits, but one of the following is not a benefit:

1. Schedule posts in advance
2. Manage multiple Instagram accounts in one place
3. Automatically format photos for Instagram
4. Receive notifications when it’s time to publish

The incorrect benefit is:

3. Automatically format photos for Instagram

While Hootsuite allows you to upload and schedule posts for Instagram, it does not automatically format photos for Instagram. Users must ensure that their photos meet Instagram’s size and aspect ratio requirements before uploading.

 

Which two methods can be used when publishing an Instagram Business post in Hootsuite?

 

• Direct Publishing and Mobile Notification workflow
• Auto-publishing and the Manual Publishing workflow
• Proxy Publishing and the Manual Publishing workflow
• Direct Notifications and Auto-publishing

 

Explanation

The two methods used for publishing an Instagram Business post in Hootsuite are Direct Publishing and Mobile Notification workflow. Direct Publishing allows you to create and publish your post directly from the Hootsuite Mobile app. In the case of the Mobile Notification workflow, you need to enable Instagram publishing notification to publish your post from the Hootsuite Mobile app.

 

What Hootsuite Analytics feature allows you to share an unlimited amount of customizable social analytics data, to surface the performance of your organization’s social accounts to key stakeholders?

 

• the Insights feature
• the Reports feature
• Social Return Transparency
• the Social Data Share feature
• the Metrics module
• SOC_ROI_DIST

 

Explanation

The Reports feature in Hootsuite Analytics allows you to create a fully customizable report containing social analytics data. You can create an unlimited number of customizable reports by including the most important metrics required by your stakeholders. You can use Tiles to include the metrics you want.

The Reports feature in Hootsuite Analytics has a Custom Reports feature where you can create different sets of social analytics data for the different stakeholders of your organization.

 

Hootsuite Publisher is an area of the dashboard where users can

 

• Gather insights into publishing analytics, such as click-through rates, impressions, and CPCs.
• schedule posts to multiple accounts, review and re-arrange a publishing calendar, and promote top-performing posts.
• track response times to incoming social posts to better determine Social ROI.
• publish directly to popular blog platforms, such as WordPress, Medium, and Tumblr.

 

Explanation

Hootsuite Publisher is an area of the dashboard where users can schedule posts to multiple connected social accounts in Hootsuite, review the scheduled posts which appear in a calendar view. Users can also re-arrange a publishing calendar by dragging a scheduled post to their preferred time slot. The Hootsuite Publisher allows you to increase the visibility of your published posts by providing you an option to promote top-performing posts through advertising.