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You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two)

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You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which of the following Hootsuite tools are not relevant to this use case? (Pick two)

  • Hootsuite Inbox
  • Hootsuite Amplify
  • Bulk Composer
  • Hootsuite Analytics
  • Hootsuite Ads
  • Hootsuite Streams (Search, Published Posts, and Comments)
  • Hootsuite Planner

or

  • Streams
  • Inbox
  • Bulk Composer
  • Amplify

or

You’re in charge of drafting and strategically scheduling one month’s worth of social media content for your organization’s Instagram, Facebook, and Twitter accounts (~250 posts). Once published, you need to monitor engagements on the posts closely, and flag any negative comments received with your manager. Which Hootsuite features would you use? Pick three.

  • Hootsuite Streams
  • Hootsuite Inbox
  • Bulk Composer
  • Hootsuite Amplify

 

Explanation

The Hootsuite tools that are not relevant to this use case are Hootsuite Ads and Hootsuite Analytics. Hootsuite Ads helps you create advertising campaigns for Facebook, Instagram, etc and it won’t help in this case.

Similarly, Hootsuite Analytics provides you data about post engagement for all your published posts but it cannot be used to monitor engagement like comments, etc. so this is not a relevant tool in this case.

 

Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization’s 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task?

By

Your organization is planning a new marketing campaign to promote downloads of a new app. As Social Media Manager, your primary KPI is to drive as many people as possible to the landing page, using the organization’s 5 social media accounts. Your plan is to Compose and Schedule 50 posts, which will contain: a) brand-approved visuals (shared with you on a 3rd party Cloud App, like Google Drive, and then cropped appropriately for each social network), b) captions supplied by a Team Member (who is also part of your Hootsuite Organization), and c) a shortened, trackable weblink for the marketing landing page. What Hootsuite tool is irrelevant to accomplishing this task?

  • Hootsuite Inbox
  • Drafts
  • Owly Link Shortener
  • Hootsuite Photo Editor
  • Hootsuite Composer
  • Hootsuite App Directory

 

or

 

Your organization is planning a new marketing Campaign to promote downloads of a new app. You are tasked to drive as many people as possible to your organization landing page.

What feature would you use to demonstrate landing page conversions?

  • Owly Link Shortener
  • Hootsuite Composer
  • Hootsuite Photo Editor
  • Hootsuite App Directory

 

Explanation

The Hootsuite tool that is irrelevant to accomplishing this task is Hootsuite Inbox. The Hootsuite Inbox provides a list of all the social conversations consisting of public and private messages but it is not useful in this particular case.

Composing and scheduling of 50 messages can be done with Hootsuite Composer, The brand-approved visuals can be used in the post from Google Drive using the Cloudview app via Hootsuite App Directory. Photos can be cropped appropriately using Hootsuite Photo Editor.

Team members working on the post can save it as a Draft and other team members who are part of that Hootsuite Organization can edit the Draft and add the required Captions. So, the Draft feature is required.

Lastly, a shortened, trackable weblink for the marketing landing page can be obtained using the Owly Link Shortener. The only tool that is not required in this case is Hootsuite Inbox.

 

Within Hootsuite Analytics, you can add a report template, which is

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Within Hootsuite Analytics, you can add a report template, which is

 

  • a preset collection of tiles, organized by social network
  • an individual display of one specific metric.
  • a set of automation triggers for paid social advertising
  • a tool for building social posts out of previously published posts
  • a tool for monitoring the social media conversations happening in your area.

 

Explanation

Report Templates within Hootsuite Analytics are a preset collection of tiles that are organized by social networks. A Tile is an individual display of one specific metric. You can create an unlimited number of report templates as well as tiles in Hootsuite Analytics.

 

Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts?

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Why is it more beneficial to interact with your audience using Hootsuite, rather than engaging natively from specific social accounts?

  • Hootsuite more accurately estimates the dollar value of a like, share, and retweet.
  • Hootsuite allows you to see the contents of private profiles, providing thorough and accurate customer insights.
  • Hootsuite has an ‘auto-engagement’ feature that interacts with your followers
  • Hootsuite lets you create specific streams to monitor social media engagements, and respond efficiently in one workspace
  • more accurately than social networks’ native AI functionality.

or

  • With Hootsuite, you can efficiently engage with your audience across all social networks in one place
  • With Hootsuite, you can more accurately estimate the dollar value of a like, share, and retweet
  • With Hootsuite, you can benefit from the ‘auto-engagement’ feature that interacts with your followers more accurately than social networks’ native AI functionality
  • With Hootsuite, you can see the contents of private profiles, providing thorough and accurate customer insights

 

Explanation:

Engaging with your audience using Hootsuite offers several benefits compared to engaging natively from specific social accounts:

  1. Centralized Management:
    • Efficiency: Hootsuite provides a centralized dashboard where you can monitor and manage interactions across multiple social media platforms simultaneously. This saves time and effort compared to switching between different accounts and platforms.
    • Streamlined Workflow: With Hootsuite, you can view all comments, messages, and mentions in one place, allowing for a more organized and efficient workflow for responding to audience engagement.
  2. Collaboration and Team Management:
    • Team Collaboration: Hootsuite’s collaboration features enable multiple team members to access and respond to social media interactions collaboratively. This ensures that no messages are overlooked and allows for coordinated responses.
    • Assignment and Approval Workflow: Hootsuite allows you to assign tasks, set permissions, and establish approval workflows for managing social interactions. This helps ensure that responses are consistent, timely, and aligned with your brand voice and guidelines.
  3. Advanced Monitoring and Analytics:
    • Real-time Monitoring: Hootsuite offers real-time monitoring of social media interactions, allowing you to respond promptly to mentions, comments, and messages as they occur.
    • Analytics Insights: Hootsuite provides analytics and reporting features that give you insights into audience engagement trends, sentiment analysis, and performance metrics. This data helps you understand your audience better and refine your engagement strategies over time.
  4. Security and Compliance:
    • Security Measures: Hootsuite implements security measures to protect your social media accounts, such as two-factor authentication and role-based access control. This helps prevent unauthorized access and ensures the security of your accounts and data.
    • Compliance Features: Hootsuite offers compliance features that help organizations adhere to regulatory requirements and industry standards, such as archiving and audit trails for social media interactions.

Overall, engaging with your audience using Hootsuite provides a more efficient, collaborative, and data-driven approach to social media management, allowing you to better connect with your audience and achieve your business goals.

A customer reached out via Twitter Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with?

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A customer reached out via Twitter Direct Message to your company, looking for support with a complex issue. A co-worker was already helping that user but is away on vacation. Which Hootsuite feature would be best to respond with?

 

  • History Tracker
  • Engagement Streams
  • OwlMonitor
  • Hootsuite Inbox
  • Conversation Context

 

Explanation

The best Hootsuite feature to respond to the customer who reached your company via Direct Message on Twitter is Hootsuite Inbox. The Hootsuite Inbox feature provides all the lists of conversations between a user and an organization. This is really helpful because it provides an understanding of the full context of the conversations so you can see what conversation your co-worker had with the customer and you can start over from where the co-worker left.

 

Let’s say that you want to put paid advertising dollars behind any post you’ve published in the past week that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

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Let’s say that you want to put paid advertising dollars behind any post you’ve published in the past week that contains the word “excellent”, has an image, and received over 500 Likes. What feature in Hootsuite’s Promote tool would you use to accomplish this?

 

  • Automation Triggers
  • Automatic Performance Advertising
  • “Build Your Own” audience
  • Post Performance
  • Audience Discovery

 

Explanation

This can be accomplished with the Automation Triggers feature in Hootsuite’s Promote Tool. In Hootsuite’s Promote feature, automation triggers are used for putting advertising dollars behind your published posts that meet the criteria you have specified.

In this case, the criteria specified for boosting the post will be that the post should have an image, contains the word “excellent” and has more than 500 likes. When a post meets the set criteria, the automation triggers will identify the post and automatically start the ad spending process according to the campaign you’ve set.