CertificationAnswers

In the Composer, there are 3 ways you can attach an image. Which of the following is not an option for attaching an image to a post?

• Inserting an image from an Instream Tweet
• Uploading it directly from your computer
• Uploading from a Hootsuite Integration (e.g., Adobe Experience Manager)
• Picking an image from the Media Library

 

Explanation

You cannot attach an image to a post in the Hootsuite Composer by inserting an image from an Instream Tweet. You have to download and save the image from that Instream Tweet and then upload it directly from your computer.

The three ways of attaching an image in Hootsuite Composer are: Upload image directly from your computer, Upload image from a Hootsuite Integration service like Adobe Experience Manager, and you can upload an image by selecting an image from the Hootsuite Media Library.

 

What is not an advantage of managing Instagram with Hootsuite?

 

• Managing your scheduled Instagram content alongside scheduled posts on your other social networks
• Auto-generate content that’s similar to your competitors’ highest performing posts
• Access to advanced analytics tools to optimize your Instagram strategy
• Building and scheduling many Instagram posts in one place
• The ability to set numerous hashtag search streams side by side and engage with the resulting posts in one place

 

Explanation

When managing Instagram with Hootsuite, you don’t have the advantage of Auto-generating content that’s similar to your competitors’ best performing posts. You can find your competitors’ posts using Search Streams but Hootsuite cannot automatically generate similar content to that of your competitor.

However, Hootsuite can help you create and schedule multiple Instagram posts at once, Hootsuite can help you set hashtag search streams and it can help you manage your scheduled Instagram content alongside your scheduled posts from other social networks.

 

Conversations on Twitter move fast and it’s easy to miss the opportunity to engage with an important influencer or prospect. What Twitter feature could you use to group together similar people and topics to keep up with activity?

 

• Twitter lists
• Twitter groups
• Twitter spaces
• Hootsuite groups
• Twitter streams

 

Explanation

The Twitter Lists feature in Hootsuite can help you group together similar people and topics to keep up with their activity. You can use Twitter lists to group people based on similar interests and similar topics to your industry. This will create a mini Twitter feed that will give you all the activity that’s happening around your industry so that you don’t miss out on an opportunity to connect with an influencer or a prospect.

 

What’s the difference between a Stream and a Board?

 

• Streams are for searching out conversations, whereas Boards are for publishing content to your audiences.
• Boards are for searching out conversations, whereas streams are for publishing content to your audiences.
• Streams display content from your social networks, and Boards house a collection of streams.
• Streams provide account analytics, Boards are where geo-searches are performed.

 

Explanation

The difference between a Stream and a Board is that Streams display selected social media content from your social networks whereas Boards are used as containers to house and organize a collection of streams.

Streams display the collection of your selected social media content inside the Hootsuite dashboard which you can use to view and engage with the audience. Boards are containers that help you organize and categorize your Streams.

 

Imagine your brand team supplies you with 30 visual assets (stored on Google Drive), to be shared out on all social accounts in December. The social posts supporting these assets need to be scheduled around 100 other “business as usual” social posts already scheduled in that month, on multiple networks. What Hootsuite tools/features should you use to accomplish this task? (Pick all that apply)

 

• Hootsuite Analytics, Shared Reports
• Hootsuite Streams, Published Posts
• Hootsuite Inbox
• All of the above
• Hootsuite App Directory
• Hootsuite Composer
• Hootsuite Publisher

 

Explanation

The Hootsuite tools/features required to accomplish this task are Hootsuite Composer, Hootsuite Publisher and Hootsuite App Directory. Images can be shared to different social accounts using the Cloudview App from Hootsuite App Directory. The Cloudview app helps you share images from Google Drive to Hootsuite.

After that, you need to use the Hootsuite Publisher to schedule and arrange your posts according to the date you want to publish them. Finally, you need Hootsuite Composer to create custom posts containing images and text and schedule and publish them as you want.

 

Say you’re a social media manager, running a 1 week Halloween campaign, aimed at driving online sales of a new product line. You compose, then schedule 15 Instagram posts in advance, spread out strategically over 7 days. Because of the large amount of expected engagement on these posts, all team members need to pitch in, listen in on audience responses, monitor mentions and hashtag use, and interact with comments. When posts publish, you want continuous, automated reporting on performance metrics, delivered to yourself and team members, so the future scheduled posts can be fine-tuned before they publish. Which of the following Hootsuite features would be most helpful to perform all these campaign tasks? Pick All that Apply

 

• Reports in Hootsuite Analytics
• Hootsuite Inbox
• Hootsuite Planner
• Streams (e.g., Search Streams, Published Posts)
• Hootsuite Composer
• All of these

 

Explanation

All of the above Hootsuite features would be most helpful to perform all these campaign tasks. Hootsuite Planner helps you to plan and schedule your posts to different social media networks, and Hootsuite Composer helps you to compose the Instagram posts.

Search Streams help you to monitor conversations and hashtags, listen in on audience responses. Hootsuite Inbox contains all your conversations in one place and you can interact with team members and get access to the private and public conversations.

Finally, the Reports feature in Hootsuite Analytics provides continuous, automated reporting on performance metrics, delivered to yourself and team members.